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~isPartOf:"Competitiveness review : CR"
~isPartOf:"Cross-cultural and critical perspectives on brands"
~isPartOf:"EuroMed journal of business"
~isPartOf:"International journal of organizational analysis"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international management"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"Arslanagic-Kalajdzic, Maja"
~person:"Balaji, M. S."
~person:"Geuens, Maggie"
~person:"Ko, Eunju"
~person:"Melewar, T. C."
~person:"Seo, Yuri"
~person:"Teng, Lefa"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Internet marketing"
~subject:"Strategic management"
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Consumer behaviour
Firm performance
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Strategic management
Konsumentenverhalten
83
Brand management
42
Markenführung
42
Brand image
28
Markenimage
28
Beziehungsmarketing
23
Luxury goods
23
Luxusgüter
23
Relationship marketing
23
Brand
19
Markenartikel
19
Marketing management
16
Marketingmanagement
16
Corporate reputation
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Fashion
14
Firmenimage
14
Mode
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Social Web
13
Social web
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12
Online-Marketing
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Internationales Marketing
11
Unternehmenserfolg
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9
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Innovationsmanagement
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Strategisches Management
9
Dienstleistungsqualität
8
Globalisierung
8
Globalization
8
Marketing
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China
7
Customer satisfaction
7
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Arslanagic-Kalajdzic, Maja
Balaji, M. S.
Geuens, Maggie
Ko, Eunju
Melewar, T. C.
Seo, Yuri
Teng, Lefa
Vrontis, Demetris
Laroche, Michel
30
Cleveland, Mark
16
Sharma, Piyush
15
Valette-Florence, Pierre
15
Brenes, Esteban R.
14
Diamantopoulos, Adamantios
14
Dwivedi, Yogesh Kumar
13
Richard, Marie-Odile
13
Bartikowski, Boris
12
Adomako, Samuel
11
Filieri, Raffaele
11
Septianto, Felix
11
Chatterjee, Sheshadri
10
Gupta, Suraksha
10
Kukar-Kinney, Monika
10
Schlegelmilch, Bodo B.
10
Veloutsou, Cleopatra
10
Bigné Alcañiz, J. Enrique
9
Chaudhuri, Ranjan
9
Chebat, Jean-Charles
9
Donthu, Naveen
9
Mattila, Anna S.
9
Oghazi, Pejvak
9
Paul, Justin
9
Pereira, Vijay
9
Shukla, Paurav
9
Wang, Cheng Lu
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Ciravegna, Luciano
8
Foroudi, Pantea
8
Kim, Kyung Hoon
8
Merchant, Altaf
8
Parida, Vinit
8
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Competitiveness review : CR
Cross-cultural and critical perspectives on brands
EuroMed journal of business
International journal of organizational analysis
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of international management
Qualitative market research : an international journal
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Global business & economics review
7
International journal of advertising : the review of marketing communications
6
International marketing review
6
The marketing review
6
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the quarterly review of marketing communications
5
International studies of management and organization
5
Journal for global business advancement : JGBA
5
Journal of promotion management : JPM
5
Journal of transnational management : the official journal of the International Management Development Association
5
World review of entrepreneurship, management and sustainable development
5
European journal of marketing : EJM
4
International journal of internet marketing and advertising : IJIMA
4
Psychology & marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer behaviour : an international research review
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Technological forecasting & social change : an international journal
3
Corporate reputation review
2
European management journal
2
International journal of hospitality management
2
International journal of technology marketing : IJTMkt
2
Journal of Asia Business Studies
2
Journal of global marketing
2
Management decision
2
Review of managerial science : RMS
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
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All
ECONIS (ZBW)
102
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1
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102
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1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
Developing resilience of MNEs : from global value chain (GVC) capability and performance perspectives
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547379
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Organisational resilience, ambidexterity and performance : the roles of information technology competencies, digital transformation policies and paradoxical leadership
Hoa D. X. Trieu
;
Nguyen Van Phuong
;
Khoa T. Tran
; …
- In:
International journal of organizational analysis
32
(
2024
)
7
,
pp. 1302-1321
Persistent link: https://www.econbiz.de/10014582484
Saved in:
5
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
6
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
7
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
8
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
9
The requisite role of emotional intelligence in customer service in the retail banking sector
Al Khoury, Grace
;
Thrassou, Alkis
;
Papasolomou, Ioanna
; …
- In:
International journal of organizational analysis
31
(
2023
)
7
,
pp. 3315-3347
Persistent link: https://www.econbiz.de/10014432343
Saved in:
10
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
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