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~isPartOf:"Competitiveness review : CR"
~isPartOf:"EuroMed journal of business"
~isPartOf:"Global business & economics review"
~isPartOf:"International journal of organizational analysis"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"Arslanagic-Kalajdzic, Maja"
~person:"Balaji, M. S."
~person:"Geuens, Maggie"
~person:"Seo, Yuri"
~person:"Septianto, Felix"
~person:"Teng, Lefa"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Strategic management"
~subject:"Viral marketing"
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Consumer behaviour
Internet marketing
Strategic management
Viral marketing
Konsumentenverhalten
62
Brand management
21
Markenführung
21
Brand image
15
Markenimage
15
Beziehungsmarketing
14
Relationship marketing
14
Advertising effects
13
Werbewirkung
13
Emotion
11
Luxury goods
11
Luxusgüter
11
Brand
9
Innovation
9
Markenartikel
9
Dienstleistungsqualität
8
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8
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Innovationsmanagement
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International marketing
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Kundenzufriedenheit
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Internationales Marketing
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Italien
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Italy
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Marketing management
6
Marketingmanagement
6
Online retailing
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Online-Handel
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Online-Marketing
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68
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Collection of articles of several authors
1
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Arslanagic-Kalajdzic, Maja
Balaji, M. S.
Geuens, Maggie
Seo, Yuri
Septianto, Felix
Teng, Lefa
Vrontis, Demetris
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Richard, Marie-Odile
13
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Dwivedi, Yogesh Kumar
12
Gupta, Suraksha
11
Melewar, T. C.
11
Kukar-Kinney, Monika
10
Bigné Alcañiz, J. Enrique
9
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Schlegelmilch, Bodo B.
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Donthu, Naveen
8
Foroudi, Pantea
8
Kim, Kyung Hoon
8
Martin, Drew
8
Mattila, Anna S.
8
Merchant, Altaf
8
Rana, Nripendra P.
8
Sharma, Piyush
8
Shukla, Paurav
8
Yang, Zhiyong
8
Balabanis, George
7
Krishen, Anjala S.
7
Lindgreen, Adam
7
Liu, Martin J.
7
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Competitiveness review : CR
EuroMed journal of business
Global business & economics review
International journal of organizational analysis
Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
Journal of retailing and consumer services
20
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
13
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal for global business advancement : JGBA
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European journal of marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
Journal of promotion management : JPM
4
Journal of transnational management : the official journal of the International Management Development Association
4
World review of entrepreneurship, management and sustainable development
4
International journal of internet marketing and advertising : IJIMA
3
International marketing review
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
Technological forecasting & social change : an international journal
3
European journal of marketing : EJM
2
International journal of hospitality management
2
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of advertising research
2
Journal of business ethics : JBE
2
Journal of international management
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The journal of product & brand management
2
The marketing review
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Australasian marketing journal
1
Australian journal of management
1
Business models for strategic innovation : cross-functional perspectives
1
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ECONIS (ZBW)
69
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1
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
2
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
3
The requisite role of emotional intelligence in customer service in the retail banking sector
Al Khoury, Grace
;
Thrassou, Alkis
;
Papasolomou, Ioanna
; …
- In:
International journal of organizational analysis
31
(
2023
)
7
,
pp. 3315-3347
Persistent link: https://www.econbiz.de/10014432343
Saved in:
4
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
5
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
6
Big data analytics in strategic sales performance : mediating role of CRM capability and moderating role of leadership support
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
EuroMed journal of business
17
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013362466
Saved in:
7
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
8
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
9
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
10
Guest editorial: reinterpreting competitive strategies in turbulent scenarios
Festa, Giuseppe
;
Rossi, Matteo
;
Vrontis, Demetris
- In:
Competitiveness review : CR
32
(
2022
)
3
,
pp. 277-281
Persistent link: https://www.econbiz.de/10013429375
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