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~isPartOf:"Competitiveness review : CR"
~isPartOf:"EuroMed journal of business"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of organizational analysis"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"Arslanagic-Kalajdzic, Maja"
~person:"Balaji, M. S."
~person:"Bigné Alcañiz, J. Enrique"
~person:"Geuens, Maggie"
~person:"Kukar-Kinney, Monika"
~person:"Laroche, Michel"
~person:"Seo, Yuri"
~person:"Teng, Lefa"
~person:"Vrontis, Demetris"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Kundenzufriedenheit"
~subject:"Strategic management"
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Beziehungsmarketing
Consumer behaviour
Internet marketing
Kundenzufriedenheit
Strategic management
Konsumentenverhalten
103
Brand management
22
Markenführung
22
Brand image
17
Globalisierung
17
Globalization
17
Markenimage
17
Online-Marketing
17
International marketing
16
Internationales Marketing
16
Relationship marketing
16
Social Web
16
Social web
16
Advertising effects
15
Werbewirkung
15
Cultural identity
14
Kulturelle Identität
14
Online retailing
13
Online-Handel
13
Brand
12
Markenartikel
12
Dienstleistungsqualität
11
Luxury goods
11
Luxusgüter
11
Service quality
11
Viral marketing
11
Virales Marketing
11
Werbung
11
Advertising
10
China
10
Emotion
10
Marketing management
10
Marketingmanagement
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Welt
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World
10
Customer satisfaction
9
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119
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123
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123
Collection of articles of several authors
7
Sammelwerk
7
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1
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English
Author
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Arslanagic-Kalajdzic, Maja
Balaji, M. S.
Bigné Alcañiz, J. Enrique
Geuens, Maggie
Kukar-Kinney, Monika
Laroche, Michel
Seo, Yuri
Teng, Lefa
Vrontis, Demetris
Ko, Eunju
31
Mattila, Anna S.
18
Cleveland, Mark
16
Kim, Jungkeun
16
Valette-Florence, Pierre
16
Bartikowski, Boris
15
Chebat, Jean-Charles
15
Diamantopoulos, Adamantios
15
Filieri, Raffaele
14
Kim, Kyung Hoon
14
Yoon, Sukki
14
Melewar, T. C.
13
Richard, Marie-Odile
13
Septianto, Felix
13
Shukla, Paurav
13
Dwivedi, Yogesh Kumar
12
Choi, Yung Kyun
11
Gupta, Suraksha
11
Taylor, Charles Raymond
11
Sirgy, M. Joseph
10
Veloutsou, Cleopatra
10
Walsh, Gianfranco
10
Babin, Barry J.
9
Beatty, Sharon E.
9
Brenes, Esteban R.
9
Chen, Qimei
9
Choi, Jeonghye
9
Cornwell, T. Bettina
9
Donthu, Naveen
9
Foroudi, Pantea
9
Gentina, Elodie
9
Kim, Seongseop
9
Martin, Drew
9
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Competitiveness review : CR
EuroMed journal of business
International journal of advertising : the review of marketing communications
International journal of internet marketing and advertising : IJIMA
International journal of organizational analysis
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of consumer behaviour : an international research review
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Qualitative market research : an international journal
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
13
Journal of retailing and consumer services
10
Psychology & marketing
10
International marketing review
7
Global business & economics review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal for global business advancement : JGBA
5
Journal of promotion management : JPM
5
Journal of retailing
5
Journal of the Academy of Marketing Science
5
International journal of hospitality management
4
Journal of marketing communications
4
Journal of transnational management : the official journal of the International Management Development Association
4
World review of entrepreneurship, management and sustainable development
4
International journal of consumer studies
3
Journal of consumer marketing
3
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
3
Service business
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
Asia Pacific journal of marketing and logistics
2
Business models for strategic innovation : cross-functional perspectives
2
European journal of marketing : EJM
2
European research on management and business economics
2
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international management
2
Journal of strategic marketing
2
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Source
All
ECONIS (ZBW)
124
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124
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
3
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
4
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
5
The requisite role of emotional intelligence in customer service in the retail banking sector
Al Khoury, Grace
;
Thrassou, Alkis
;
Papasolomou, Ioanna
; …
- In:
International journal of organizational analysis
31
(
2023
)
7
,
pp. 3315-3347
Persistent link: https://www.econbiz.de/10014432343
Saved in:
6
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
7
AI and digitalization in relationship management : impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
150
(
2022
),
pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
Saved in:
8
Big data analytics in strategic sales performance : mediating role of CRM capability and moderating role of leadership support
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
EuroMed journal of business
17
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013362466
Saved in:
9
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
10
Consumers' de-ownership as a predictor of dark-side digital acquisition behavior : moderating role of moral intensity and collectivism
Kos Koklič, Mateja
;
Kukar-Kinney, Monika
;
Vida, Irena
- In:
Journal of business research : JBR
138
(
2022
),
pp. 108-116
Persistent link: https://www.econbiz.de/10013197863
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