//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Competitiveness review : CR"
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of business ethics : JBE"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of international management"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Springer eBook Collection"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Martin, Drew"
~person:"Richard, Marie-Odile"
~person:"Seo, Yuri"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Destination management"
~subject:"Strategic management"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 17 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Destination management
Strategic management
Werbewirkung
Konsumentenverhalten
9
Brand management
4
Coronavirus
4
Cyprus
4
Globalisierung
4
Globalization
4
Markenführung
4
Organisatorischer Wandel
4
Organizational change
4
Welt
4
World
4
Zypern
4
Competitive advantage
3
Competitive strategy
3
Crisis management
3
Emotion
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
KMU
3
Krisenmanagement
3
Marketing management
3
Marketingmanagement
3
SME
3
Strategisches Management
3
Wettbewerbsstrategie
3
Wettbewerbsvorteil
3
Advertising
2
Asia
2
Asien
2
Beziehungsmarketing
2
Brand image
2
Corporate Social Responsibility
2
Corporate reputation
2
Corporate social responsibility
2
Digitalisierung
2
Digitization
2
Firmenimage
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
10
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
Author
All
Martin, Drew
Richard, Marie-Odile
Seo, Yuri
Vrontis, Demetris
Lindgreen, Adam
9
Vitell, Scott J.
8
Chowdhury, Rafi M. M. I.
6
Eisend, Martin
6
Martínez-López, Francisco J.
6
Singh, Jatinder Jit
6
Van Kenhove, Patrick
6
Grappi, Silvia
5
Grohmann, Bianca
5
Iglesias, Oriol
5
Ilicic, Jasmina
5
Johnson, Lester W.
5
Pelsmacker, Patrick de
5
Phau, Ian
5
Zarantonello, Lia
5
Arli, Denni
4
Baxter, Stacey M.
4
Chatzidakis, Andreas
4
Chen, Huan
4
Eckhardt, Giana M.
4
Gruber, Verena
4
Kucuk, S. Umit
4
Kulczynski, Alicia
4
Markovic, Stefan
4
Mirzaei, Abas
4
Peloza, John
4
Rajagopal
4
Ratten, Vanessa
4
Romani, Simona
4
Román, Sergio
4
Sarkar, Abhigyan
4
Schlegelmilch, Bodo B.
4
Septianto, Felix
4
Vanhamme, Joëlle
4
Wiedmann, Klaus-Peter
4
Woodside, Arch G.
4
Yang, Zhilin
4
Yüksel, Serhat
4
more ...
less ...
Published in...
All
Competitiveness review : CR
Journal of advertising
Journal of business ethics : JBE
Journal of business ethics : JOBE
Journal of international management
Qualitative market research : an international journal
Springer eBook Collection
The journal of brand management : an international journal
Journal of business research : JBR
39
Global business & economics review
5
Journal for global business advancement : JGBA
5
Journal of transnational management : the official journal of the International Management Development Association
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
World review of entrepreneurship, management and sustainable development
4
International marketing review
3
Journal of consumer behaviour : an international research review
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of marketing management : MM
2
Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Are you ready? : preparing for international operations
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business models for strategic innovation : cross-functional perspectives
1
Digital advertising : theory and research
1
Ekonomski pregled
1
EuroMed journal of business
1
European journal of cross-cultural competence and management
1
European journal of marketing : EJM
1
European management journal
1
Handbook of strategic e-business management
1
International journal of consumer studies
1
International journal of human resource management
1
International journal of managerial and financial accounting : IJMFA
1
International journal of organizational analysis
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of Asia Business Studies
1
Journal of advertising : official publication of the American Academy of Advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the role of cross-cultural factors in the international market on customer engagement and purchase intention
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of international management
28
(
2022
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013383455
Saved in:
2
Guest editorial: reinterpreting competitive strategies in turbulent scenarios
Festa, Giuseppe
;
Rossi, Matteo
;
Vrontis, Demetris
- In:
Competitiveness review : CR
32
(
2022
)
3
,
pp. 277-281
Persistent link: https://www.econbiz.de/10013429375
Saved in:
3
Special issue: reinterpreting competitive strategies in turbulent scenarios
Festa, Giuseppe
(
ed.
);
Rossi, Matteo
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013429393
Saved in:
4
Distinct effects of pride and gratitude appeals on sustainable luxury brands
Septianto, Felix
;
Seo, Yuri
;
Errmann, Amy Christine
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10012436724
Saved in:
5
Strategic agility in international business : a conceptual framework for "agile" multinationals
Shams, Riad
;
Vrontis, Demetris
;
Belyaeva, Zhanna
; …
- In:
Journal of international management
27
(
2021
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012496599
Saved in:
6
Divergent effects of friend recommendations on disclosed social media advertising in the United States and Korea
Errmann, Amy
;
Seo, Yuri
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 495-511
Persistent link: https://www.econbiz.de/10012201497
Saved in:
7
Journey to the West : rethinking the role of Asian consumer culture in the global marketplace
Seo, Yuri
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011497397
Saved in:
8
Researching Asian consumer culture in the global marketplace
Seo, Yuri
;
Fam, Kim Shyan
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
Saved in:
9
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
Saved in:
10
Storytelling research on international visitors : interpreting own experiences in Tokyo
Martin, Drew
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10008858056
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->