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~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Handel"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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Online-Handel
USA
Consumer behaviour
512
Konsumentenverhalten
512
Brand management
471
Markenführung
471
Brand image
430
Markenimage
430
Brand
264
Markenartikel
262
Beziehungsmarketing
140
Relationship marketing
140
Einzelhandel
92
Retail trade
92
Social Web
90
Social web
90
Internet marketing
68
Online-Marketing
68
Advertising effects
65
Werbewirkung
65
Luxury goods
64
Luxusgüter
64
Designation of origin
51
Herkunftsbezeichnung
51
Handelsmarke
50
Store brand
50
Customer satisfaction
48
Kundenzufriedenheit
48
Marketing management
40
Marketingmanagement
40
United States
39
Corporate reputation
37
Firmenimage
37
Advertising
36
Brand loyalty
35
Online retailing
34
Werbung
34
Confidence
32
Markentreue
32
Vertrauen
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Article
71
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Article in journal
Aufsatz in Zeitschrift
Collection of articles of several authors
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English
72
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Chi, Ting
2
Kim, Youn-kyung
2
Kwak, Hyokjin
2
Laroche, Michel
2
McQuarrie, Edward F.
2
Phillips, Barbara J.
2
Puzakova, Marina
2
Richard, Marie-Odile
2
Abalkhail, Tagreed Saleh
1
Abbes, Intissar
1
Adam, Nawal Abdalla
1
Aghekyan-Simonian, Mariné
1
Ahmadi, Hormoz
1
Ahn, Jiseon
1
Ahuvia, Aaron
1
Akhtar, Nadeem
1
Alloza, Angel
1
Alzate, Miriam
1
Arce-Urriza, Marta
1
Arizal N
1
Ashley, Christy
1
Attar, Razaz Waheeb
1
Aznuriyandi
1
Baek, Tae Hyun
1
Bagozzi, Richard P.
1
Bala, Pradip Kumar
1
Batra, Rajeev
1
Bei, Zhiling
1
Bellan, Monique
1
Beuckels, Emma
1
Bhuian, Shahid Nakib
1
Block, Martin P.
1
Boyle, Peter J.
1
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1
Byun, Sang-Eun
1
Calantone, Roger J.
1
Cao, Kaiying
1
Carrillat, François A.
1
Carson, Stephen J.
1
Cebollada, Javier
1
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Corporate reputation review : an international journal
Journal of advertising : official publication of the American Academy of Advertising
Journal of international consumer marketing
Journal of marketing
Journal of retailing and consumer services
The journal of brand management : an international journal
39
Journal of business research : JBR
33
The journal of product & brand management
30
Psychology & marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of advertising research
18
Journal of fashion marketing and management
16
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of promotion management : JPM
11
The journal of consumer marketing
11
Journal of marketing theory and practice
10
European journal of marketing : EJM
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of international marketing
9
The IUP journal of brand management : IJBRM
9
International journal of internet marketing and advertising : IJIMA
8
Journal of retailing
8
Marketing letters : a journal of research in marketing
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
MSI reports : working paper series
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of wine business research : IJWBR
6
Journal of customer behaviour
6
Journal of economics & management strategy : JEMS
6
Journal of electronic commerce research : JECR
6
Journal of marketing for higher education
6
Journal of marketing management : MM
6
Journal of the Academy of Marketing Science
6
Marketing intelligence & planning
6
The international review of retail, distribution and consumer research
6
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ECONIS (ZBW)
72
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1
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
2
How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching
;
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
Saved in:
3
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
4
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
5
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
Saved in:
6
Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate, Miriam
;
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
Saved in:
7
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
8
Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya
;
Bala, Pradip Kumar
;
Chakraborty, Shibashish
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
Saved in:
9
Insights and anatomy of brand experience in app-based retailing (eRBX) : critical play of physical evidence and enjoyment
Mondal, Jalaluddin
;
Chakrabarti, Somnath
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012502721
Saved in:
10
Using online data for offline decisions : a geostatistical approach for evaluating the patronage potential of a baby-care retailer
Mahama-Musah, Fuseina
;
Schoutteet, Penelope
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012648870
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