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~isPartOf:"Creative and Knowledge Society"
~isPartOf:"ERIM Ph. D. series research in management / Erasmus Institute of Management"
~isPartOf:"Fontys Venlo - publication of applied sciences"
~isPartOf:"Journal of consumer behaviour"
~isPartOf:"Journal of management research"
~subject:"Neuromarketing"
~subject:"Neurowissenschaften"
~subject:"Psychology of advertising"
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Search: subject_exact:"Neuromarketing"
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Neuromarketing
Neurowissenschaften
Psychology of advertising
Consumer behaviour
9
Konsumentenverhalten
9
Emotion
3
Advertising effects
2
Forecasting model
2
Neuroscience
2
Prognoseverfahren
2
Verbraucherverhalten
2
Werbewirkung
2
multivariate pattern analysis
2
Advertising
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Coffee
1
Coffee farming
1
Coffee market
1
Cognition
1
Consumer behavior
1
Creative Marketing Research
1
Creativity
1
Cultural sociology
1
EEG
1
Efficiency
1
Effizienz
1
Einzelhandel
1
Election
1
FMRI
1
In-depth Interviews
1
India
1
Indien
1
Kaffee
1
Kaffeeanbau
1
Kaffeemarkt
1
Kognition
1
Kulturelle Identität
1
Kultursoziologie
1
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9
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3
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9
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5
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8
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8
Graue Literatur
3
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3
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3
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English
11
German
2
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Singh, Nripendra
2
Anwar, Syed Ferhat
1
Chan, Hang-Yee
1
Eijlers, Esther
1
Fowler, Danae
1
Galib, Md Hasan
1
Giraldi, Janaina de Moura Engracia
1
Gupta, Raveena
1
Gupta, S. L.
1
Hammou, Khalid Ait
1
Jäger, Clemens
1
Jäger, Clemens C.
1
Kajla, Tanveer
1
Kansra, Pooja
1
Kapoor, Anuj Pal
1
Macit, Koc
1
Maia, Ozdemir
1
Mamun, Khondaker A.
1
Mashrur, Fazla Rabbi
1
Mauri, Maurizio
1
Melloul, Jihane
1
Miya, Mohammad Tohidul Islam
1
Nagaraj, Samala
1
Nguyen, Thao
1
Oliveira, Jorge Henrique Caldeira de
1
Pommerening, Marco
1
Pozharliev, Rumen Ivaylov
1
Rahman, Khandoker Mahmudur
1
Rancati, Gaia
1
Rozan Fortunato, Vitor Costa
1
Sahil Raj
1
Sarker, Farhana
1
Schultz, Carsten D.
1
Simsek, Kadriye
1
Surabhi Singh
1
Vaidyanathan, Ravi
1
Verma, Harsh
1
Wang, Yiwen
1
Yao, Xiaoqiang
1
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Creative and Knowledge Society
ERIM Ph. D. series research in management / Erasmus Institute of Management
Fontys Venlo - publication of applied sciences
Journal of consumer behaviour
Journal of management research
SpringerLink / Bücher
18
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of consumer behaviour : an international research review
14
Springer eBook Collection
12
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Journal of Consumer Marketing
8
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Biometrics and neuroscience research in business and management : advances and applications
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
Faculty & research / Insead : working paper series
3
Journal of Product & Brand Management
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Dresden Discussion Paper Series in Economics
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
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ECONIS (ZBW)
13
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1
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1
Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
2
Intelligent neuromarketing framework for consumers' preference prediction from electroencephalography signals and eye tracking
Mashrur, Fazla Rabbi
;
Rahman, Khandoker Mahmudur
;
Miya, …
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1146-1157
Persistent link: https://www.econbiz.de/10014575570
Saved in:
3
Neuromarketing in predicting consumer behavior : the efficiency & effectiveness
Singh, Nripendra
;
Surabhi Singh
;
Nagaraj, Samala
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1597-1601
Persistent link: https://www.econbiz.de/10014575999
Saved in:
4
Neuromarketing in predicting voting behavior : a case of National elections in India
Gupta, Raveena
;
Verma, Harsh
;
Kapoor, Anuj Pal
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 336-356
Persistent link: https://www.econbiz.de/10014507236
Saved in:
5
Neuromarketing and consumer behavior : a bibliometric analysis
Kajla, Tanveer
;
Sahil Raj
;
Kansra, Pooja
;
Gupta, S. L.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 959-975
Persistent link: https://www.econbiz.de/10014507489
Saved in:
6
Customer experience in coffee stores : a multidisciplinary neuromarketing approach
Rancati, Gaia
;
Nguyen, Thao
;
Fowler, Danae
;
Mauri, Maurizio
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 243-259
Persistent link: https://www.econbiz.de/10014468186
Saved in:
7
Using neural data to forecast aggregate consumer behavior in neuromarketing : theory, metrics, progress, and outlook
Yao, Xiaoqiang
;
Wang, Yiwen
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 2142-2159
Persistent link: https://www.econbiz.de/10014633948
Saved in:
8
Decoding the consumer's brain : neural representations of consumer experience
Chan, Hang-Yee
-
2019
Persistent link: https://www.econbiz.de/10012203504
Saved in:
9
Social neuromarketing : the role of social context in measuring advertising effectiveness
Pozharliev, Rumen Ivaylov
-
2017
Persistent link: https://www.econbiz.de/10011634723
Saved in:
10
Neuromarketing am Point of Sale : Analyse der Möglichkeiten, Wirkungen und Grenzen der Beeinflussung des Konsumenten im Einzelhandel
Pommerening, Marco
-
2015
Persistent link: https://www.econbiz.de/10014009976
Saved in:
1
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