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~isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of services marketing"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Customer integration
75
Kundenintegration
75
Relationship marketing
58
Consumer behaviour
23
Konsumentenverhalten
23
Betriebliche Wertschöpfung
19
Value creation
19
Produktentwicklung
16
Co-creation
15
Dienstleistung
15
Services
15
Dienstleistungsqualität
11
New product development
11
Service quality
11
Service-Dominant Logic
11
Service-dominant logic
11
Social Web
11
Social web
11
Customer engagement
10
Customer satisfaction
10
Customer service
10
Dienstleistungssektor
10
Innovation
10
Innovation management
10
Innovationsmanagement
10
Internet marketing
10
Kundenservice
10
Kundenzufriedenheit
10
Online-Marketing
10
Service industry
10
Customer value
9
Dienstleistungsmarketing
9
Kundenwert
9
Services marketing
9
Brand loyalty
8
Brand management
8
Markenführung
8
Markentreue
8
Customer participation
7
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Ballantyne, David
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Beatty, Sharon E.
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Möller, Matthias
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Verleye, Katrien
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Akaka, Melissa Archpru
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Aksoy, Lerzan
1
Aldas-Manzano, Joaquin
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Alexander, Matthew
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Alpert, Frank
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Bart, Yakov
1
Beckers, Sander F. M.
1
Biggemann, Sergio
1
Bigné Alcañiz, J. Enrique
1
Black, Hulda G.
1
Bordian, Mariia
1
Bouman, Nijs
1
Breidbach, Christoph F.
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Brodie, Roderick J.
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Calder, Bobby J.
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Cheng, Ya-Yun
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Chi, Ming
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Cohen-Vernik, Dinah
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Conduit, Jodie
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Cronin, J. J.
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Dalela, Vivek
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Davey, Janet
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De Keyser, Arne
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Dinner, Isaac M.
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Dolan, Rebecca
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Dong, Beibei
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Dong, Lin
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Doorn, Jenny van
1
Díaz, David
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Edvardsson, Bo
1
Eisingerich, Andreas B
1
Elg, Mattias
1
Engström, Jon
1
Enke, Margit
1
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Customer engagement : contemporary issues and challenges
Gabler Edition Wissenschaft
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of services marketing
Journal of business research : JBR
86
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of service management
26
Journal of strategic marketing
22
International journal of hospitality management
20
The service industries journal
19
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of service research
13
Journal of the Academy of Marketing Science
13
Service business
13
Handbook of research on customer engagement
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
Services marketing quarterly
9
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
58
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1
How strategic design abilities address unmet value in service engagement strategies
Bouman, Nijs
;
Simonse, Lianne
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014473566
Saved in:
2
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
3
Well-being co-creation in service ecosystems : a systematic literature review
Landry, Mikèle
;
Furrer, Olivier
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 862-882
Persistent link: https://www.econbiz.de/10014333403
Saved in:
4
Which loyalty program do customers prefer : a coalition program or a single-firm program?
Shirai, Miyuri
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 563-573
Persistent link: https://www.econbiz.de/10014276931
Saved in:
5
Exploring service employees' involvement in value co-creation : dimensions, antecedents and consequences
Xu, Hangjun
;
Tang, Chuanyi
;
Guo, Lin
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 650-670
Persistent link: https://www.econbiz.de/10014276940
Saved in:
6
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
7
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
8
Customer incivility and employee outcomes in the new service marketplace
Hwang, Hansol
;
Hur, Won-Moo
;
Shin, Yuhyung
;
Kim, Young-Jin
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 612-625
Persistent link: https://www.econbiz.de/10013407575
Saved in:
9
Relational cohesion between users and smart voice assistants
Hernández Ortega, Blanca
;
Aldas-Manzano, Joaquin
; …
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 725-740
Persistent link: https://www.econbiz.de/10013407596
Saved in:
10
Value co-creation in services for animal companions
Hendricks, Jennifer
;
Schmitz, Gertrud
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 831-845
Persistent link: https://www.econbiz.de/10013407607
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