//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~source:"econis"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer integration"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Customer integration
31
Kundenintegration
31
Relationship marketing
28
Internet marketing
10
Online-Marketing
10
Consumer behaviour
9
Konsumentenverhalten
9
Produktentwicklung
9
Brand loyalty
7
Markentreue
7
Kundenorientierung
6
Innovation management
5
Innovationsmanagement
5
Social Web
5
Social web
5
Co-creation
4
Innovation
4
New product development
4
Theorie
4
Theory
4
Brand management
3
Customer engagement
3
Markenführung
3
Brand
2
Deutschland
2
Engagement
2
Experiment
2
Germany
2
Markenartikel
2
Mobile communications
2
Mobilkommunikation
2
Product quality
2
Produktqualität
2
UMTS
2
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Brainstorming
1
Brand attachment
1
Brand capability ecosystem
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
22
Book / Working Paper
6
Type of publication (narrower categories)
All
Aufsatz im Buch
14
Book section
14
Article in journal
8
Aufsatz in Zeitschrift
8
Hochschulschrift
5
Thesis
5
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
22
German
6
Author
All
Möller, Matthias
2
Verleye, Katrien
2
Alexander, Matthew
1
Alpert, Frank
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Ballantyne, David
1
Beatty, Sharon E.
1
Beckers, Sander F. M.
1
Biggemann, Sergio
1
Bigné Alcañiz, J. Enrique
1
Breidbach, Christoph F.
1
Brodie, Roderick J.
1
Calder, Bobby J.
1
Cohen-Vernik, Dinah
1
Conduit, Jodie
1
Dalela, Vivek
1
De Keyser, Arne
1
Dinner, Isaac M.
1
Dolan, Rebecca
1
Dong, Lin
1
Doorn, Jenny van
1
Eisingerich, Andreas B
1
Enke, Margit
1
Fahy, John
1
Fritze, Martin Paul
1
Gelbrich, Katja
1
Heath, Timothy B.
1
Heerde, Harald J. van
1
Henkens, Bieke
1
Hollebeek, Linda D.
1
Hyder, Antonio
1
Jaakkola, Elina
1
Juric, Biljana
1
King, Ceridwyn
1
Kull, Alexander J.
1
Larivière, Bart
1
Malthouse, Edward C.
1
Marchand, André
1
Neslin, Scott A.
1
more ...
less ...
Published in...
All
Customer engagement : contemporary issues and challenges
Gabler Edition Wissenschaft
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
86
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
Journal of strategic marketing
22
International journal of hospitality management
20
The service industries journal
19
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of service research
13
Journal of the Academy of Marketing Science
13
Service business
13
Handbook of research on customer engagement
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
Services marketing quarterly
9
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
International journal of innovation management
6
Journal of internet commerce
6
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
2
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
3
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
4
Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
Saved in:
5
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
6
Customer engagement behaviours and value co-creation
Alexander, Matthew
;
Jaakkola, Elina
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 3-20)
.
2016
Persistent link: https://www.econbiz.de/10011430570
Saved in:
7
Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 21-52)
.
2016
Persistent link: https://www.econbiz.de/10011430574
Saved in:
8
Partner engagement : a perspective on B2B engagement
Vivek, Shiri D.
;
Dalela, Vivek
;
Beatty, Sharon E.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 53-66)
.
2016
Persistent link: https://www.econbiz.de/10011430589
Saved in:
9
Exploring customer engagement : a multi-stakeholder perspective
Hollebeek, Linda D.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 67-82)
.
2016
Persistent link: https://www.econbiz.de/10011430591
Saved in:
10
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->