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~isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of strategic marketing"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Customer integration
52
Kundenintegration
52
Relationship marketing
42
Betriebliche Wertschöpfung
17
Value creation
17
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
12
Online-Marketing
12
Social Web
10
Social web
10
Brand loyalty
8
Markentreue
8
Produktentwicklung
8
Brand management
7
Markenführung
7
co-creation
7
Innovation management
6
Innovationsmanagement
6
Kundenorientierung
6
Innovation
5
Service-Dominant Logic
4
Service-dominant logic
4
Theorie
4
Theory
4
Brand
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenartikel
3
New product development
3
Product quality
3
Produktqualität
3
service-dominant logic
3
social media
3
value co-creation
3
value creation
3
Arbeitsverhalten
2
Business network
2
Customer value
2
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Zolfagharian, Mohammadali
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Abbasi, Amir Zaib
1
Aimé, Isabelle
1
Akaka, Melissa Archpru
1
Alexander, Matthew
1
Alpert, Frank
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Ballantyne, David
1
Beatty, Sharon E.
1
Beckers, Sander F. M.
1
Biggemann, Sergio
1
Bigné Alcañiz, J. Enrique
1
Bove, Liliana L.
1
Bowden, Jana
1
Bozkurt, Sıddık
1
Breidbach, Christoph F.
1
Brodie, Roderick J.
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Brooks, Simon
1
Calder, Bobby J.
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Conduit, Jodie
1
Dai, Bo
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Dalela, Vivek
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De Keyser, Arne
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Do, Diem Khac Xuan
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Enke, Margit
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Fabrize, Robert
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Fahy, John
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Fernandes, Teresa
1
Finsterwalder, Jörg
1
Gelbrich, Katja
1
Gidhagen, Mikael
1
Gupta, Samir
1
Higueras-Castillo, Elena
1
Hofacker, Charles F.
1
Hollebeek, Linda
1
Hollebeek, Linda D.
1
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Customer engagement : contemporary issues and challenges
Gabler Edition Wissenschaft
Journal of strategic marketing
Journal of business research : JBR
86
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The service industries journal
19
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of service research
13
Journal of the Academy of Marketing Science
13
Service business
13
Handbook of research on customer engagement
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
Services marketing quarterly
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
42
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42
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1
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
2
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
5
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
6
The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju
;
Dai, Bo
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
Saved in:
7
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
Saved in:
8
Customer value co-creation behaviors and service outcomes : insights from a transformative service
Torkzadeh, Samaneh
;
Zolfagharian, Mohammadali
;
Iyer, Pramod
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 635-657
Persistent link: https://www.econbiz.de/10012653601
Saved in:
9
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
10
Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir
;
Polonsky, Michael J.
;
Lazaravic, Violet
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
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