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~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~isPartOf:"Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Beziehungsmanagement"
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Consumer behaviour
Beziehungsmarketing
46
Relationship marketing
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Computer-assisted marketing
11
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11
Konsumentenverhalten
8
Customer satisfaction
6
Kundenzufriedenheit
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Grieser, Lukas
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Wilde, Klaus D.
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Boenigk, Silke
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Loureiro, Sandra Maria Correira
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Customer-centric marketing strategies : tools for building organizational performance
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
Handbook of research on customer engagement
10
Consumer-brand relationships : theory and practice
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Consumer brand relationships : meaning, measuring, managing
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Handbook of brand relationships
4
Handbook of research on customer equity in marketing
4
Handbook of research on retailer-consumer relationship development
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
A Research Agenda for Service Marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in electronic marketing
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Commodity Marketing : Strategies, Concepts, and Cases
2
Contemporary issues in digital marketing
2
Customer relationship management in electronic markets
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Digital influence on consumer habits : marketing challenges and opportunities
2
Digitale Transformation des Marketing
2
E-commerce trends for organizational advancement : new applications and methods
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Emerging issues in economics of development, business and finance
2
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ECONIS (ZBW)
8
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1
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8
of
8
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articles prioritized
date (newest first)
date (oldest first)
1
Consumer-brand relationship : foundation and state-of-the-art
Loureiro, Sandra Maria Correira
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 414-434)
.
2013
Persistent link: https://www.econbiz.de/10009669510
Saved in:
2
Beziehungslos im Dschungel des Beziehungsmarketing oder: Grenzen des Beziehungsmarketing aus Verbraucherperspektive
Hansen, Ursula
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 293-315)
.
2011
Persistent link: https://www.econbiz.de/10008857598
Saved in:
3
Adaptivität und Echtzeit in CRM-Prozessen
Grieser, Lukas
;
Wilde, Klaus D.
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 811-849)
.
2011
Persistent link: https://www.econbiz.de/10008858188
Saved in:
4
Data Mining : Grundlagen und Einsatzpotenziale in analytischen CRM-Prozessen
Hippner, Hajo
;
Grieser, Lukas
;
Wilde, Klaus D.
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 783-810)
.
2011
Persistent link: https://www.econbiz.de/10008858189
Saved in:
5
Multi-Channel Management im CRM
Schögel, Marcus
;
Binder, Jochen
;
Schmidt, Inga
;
Sauer, …
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 559-597)
.
2011
Persistent link: https://www.econbiz.de/10008858196
Saved in:
6
Rückgewinnungsmanagement
Schöler, Andreas
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 499-525)
.
2011
Persistent link: https://www.econbiz.de/10008858198
Saved in:
7
Kündigungspräventionsmanagement
Boenigk, Silke
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 475-497)
.
2011
Persistent link: https://www.econbiz.de/10008858199
Saved in:
8
Feedbackmanagement
Stauss, Bernd
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 441-473)
.
2011
Persistent link: https://www.econbiz.de/10008858200
Saved in:
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