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~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Wirtschaftswissenschaft"
~subject:"2001-2008"
~subject:"Consumer behaviour"
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2001-2008
Consumer behaviour
Mobile Marketing
18
Mobile marketing
18
Mobile communications
10
Mobilkommunikation
10
Marketing management
6
Marketingmanagement
6
Konsumentenverhalten
5
Online-Marketing
4
Advertising
3
Advertising effects
3
Deutschland
3
E-commerce
3
Electronic Commerce
3
Germany
3
Mobile Business
3
Mobile business
3
Mobile phone
3
Mobiltelefon
3
Werbewirkung
3
Werbung
3
Beziehungsmarketing
2
Digital goods
2
Digitale Güter
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
2
Marketingkonzept
2
Relationship marketing
2
Advertising planning
1
Appraisal theory of emotions
1
Bank
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Bibliometrics
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Alhajsaleh, Nael
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Baidoun, Samir
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Barnes, Stuart J.
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Carroll, Amy
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Drossos, Dimitris
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Giaglis, George M.
1
Hamouda, Mohammed
1
Karjaluoto, Heikki
1
Lehto, Heikki
1
Leppäniemi, Matti
1
McKenzie, Jonathon
1
Salem, Mohammed
1
Schröder, Hendrik
1
Scornavacca, Eusebio
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Wady, Rushdy
1
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
Handbook of research on mobile marketing management
Journal of marketing communications
Wirtschaftswissenschaft
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Digital advertising : theory and research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing research
5
Business horizons
4
Journal of marketing
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Acta Universitatis Danubius / Oeconomica
2
Electronic commerce research and applications
2
Expert journal of marketing
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Gabler Edition Wissenschaft
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of markets and business systems
2
Journal of advertising research
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
Advances in Consumer Psychology
1
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ECONIS (ZBW)
6
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date (oldest first)
1
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
Saved in:
3
Reviewing
mobile
marketing
research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
4
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
5
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
6
Informationsbarrieren und Kaufrisiken : womit Electronic Shops ihre Kunden belasten
Schröder, Hendrik
- In:
Der Handel im Informationszeitalter : Konzepte, …
,
(pp. 273-295)
.
2002
Persistent link: https://www.econbiz.de/10001648515
Saved in:
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