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~isPartOf:"Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]"
~isPartOf:"International journal of business and emerging markets : IJBEM"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Research and the development of pedagogical materials : working papers"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Emerging economies"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Supplier relationship management"
~subject:"relationship marketing"
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B-to-B-Marketing
Emerging economies
Konsumentenverhalten
Kundenzufriedenheit
Supplier relationship management
relationship marketing
Lieferantenmanagement
5
Business-to-business marketing
4
Consumer behaviour
4
Bibliometrics
3
Bibliometrie
3
USA
3
United States
3
India
2
Indien
2
Market research
2
Marketing
2
Marktforschung
2
Advertising industry
1
Automotive industry
1
Bank
1
Bank marketing
1
Bankgeschäft
1
Banking services
1
Bankmarketing
1
Bekleidung
1
Beschaffung
1
Beziehungsmarketing
1
Clothing
1
Deutschland
1
Einzelhandel
1
Einzelhandelsstandort
1
Europa
1
Europe
1
Fashion
1
Germany
1
Handelsmarketing
1
Jugendliche
1
Kfz-Industrie
1
Kleinstadt
1
Lehrmaterial
1
Mobile phone
1
Mobiltelefon
1
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7
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English
10
Author
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Svensson, Göran
7
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Tzempelikos, Nektarios
5
Honeycutt, Earl D.
4
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Ryu, Sungmin
4
Zhuang, Guijun
4
Akrout, Houcine
3
Anderson, James C.
3
Dant, Rajiv P.
3
Hammervoll, Trond
3
James, William L.
3
Shoham, Aviv
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
Aravopoulou, Eleni
2
Barclay, Donald W.
2
Boeck, Harold
2
Bourguignon, Benoit
2
Clarke, Theresa B.
2
Deutscher, Terry H.
2
Dubinsky, Alan J.
2
Fink, Robert C.
2
Foroudi, Pantea
2
Gebauer, Heiko
2
Good, Megan C.
2
Hatten, Kenneth J.
2
Hutt, Michael D.
2
Høgevold, Nils
2
Iacobucci, Dawn
2
Jain, Arun K.
2
Jensen, Morten Bach
2
Kim, Namwoon
2
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Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
International journal of business and emerging markets : IJBEM
Journal of business-to-business marketing
Journal of targeting, measurement and analysis for marketing
Research and the development of pedagogical materials : working papers
Journal of international consumer marketing
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Marketing intelligence & planning
5
International journal of electronic marketing and retailing : IJEMR
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Die Betriebswirtschaft : DBW
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of African business
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Review of marketing research
2
Services marketing quarterly
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 16. Oktober 1999
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International journal of Indian culture and business management
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Journal of business research : JBR
1
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All
ECONIS (ZBW)
10
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1
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
Saved in:
2
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
3
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
4
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
5
Business-to-business
marketing
textbooks : a comparative review
Backhaus, Klaus
;
Mell, Bastian
;
Sabel, Tatjana
- In:
Journal of business-to-business marketing
14
(
2007
)
4
,
pp. 11-65
Persistent link: https://www.econbiz.de/10003583763
Saved in:
6
The evolution of retailing in India's small towns
Khare, Arpita
;
Mayo, Michael C.
- In:
International journal of business and emerging markets …
2
(
2010
)
1
,
pp. 58-76
Persistent link: https://www.econbiz.de/10003901781
Saved in:
7
Predictors of fashion clothing involvement among Indian youth
Khare, Arpita
;
Rakesh, Sapna
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 209-220
Persistent link: https://www.econbiz.de/10008840818
Saved in:
8
Customer loyality as a construct in the
marketing
of banking services
Jain, Arun K.
;
Pinson, Christian
;
Malhotra, Naresh K.
-
1987
Persistent link: https://www.econbiz.de/10011877203
Saved in:
9
The paradox of unsatisfying but stable vertical relationships : a look at german car suppliers
Backhaus, Klaus
- In:
Development, management and governance of relationships …
,
(pp. 281-297)
.
1996
Persistent link: https://www.econbiz.de/10001303774
Saved in:
10
Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
Saved in:
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