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~isPartOf:"Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Konsumentenverhalten
Online-Marketing
Direct marketing
23
Direktmarketing
23
Internet marketing
5
Theorie
5
Theory
5
USA
5
United States
5
Consumer behaviour
4
Social Web
3
Social web
3
Advertising planning
2
Beziehungsmarketing
2
Brand management
2
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2
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2
Interaktive Medien
2
Markenführung
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Marketing management
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Marketingmanagement
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Mathematical programming
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OR in marketing
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Relationship marketing
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Vertriebsweg
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Algorithm
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Britsch, Johannes
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Chen, Zhen-Yu
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Chun, Young H.
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Eichsteller, Harald
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Fan, Zhi-Ping
1
Hughes, David M.
1
Kölmel, Bernhard
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Mullen, Jeanniey
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Pietsch, Gotthard
1
Rauch, Michaela
1
Schulten, Matthias Bernhard
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Schultz, Don
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Seitz, Jürgen
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Sun, Minghe
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Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
European journal of operational research : EJOR
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Health marketing quarterly
18
SpringerLink / Bücher
16
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Direct marketing : an international journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business economics : JBE
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
3
Journal of business research : JBR
3
Journal of marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of targeting, measurement and analysis for marketing
3
NBER working paper series
3
Research
3
Always learning
2
Electronic commerce research and applications
2
Handbook of research on mobile marketing management
2
Interactive and multi-channel marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Journal of promotion management : JPM
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
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ECONIS (ZBW)
9
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date (oldest first)
1
Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
Saved in:
2
Erfolgreicher Einsatz von Online-Gewinnspielen im Dialogmarketing
Rauch, Michaela
;
Schulten, Matthias Bernhard
;
Pietsch, …
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 135-147)
.
2013
Persistent link: https://www.econbiz.de/10009783687
Saved in:
3
Die Zukunft des Dialogmarketings! : träumen Androiden von elektrischen Schafen?
Bulander, Rebecca
;
Britsch, Johannes
;
Kölmel, Bernhard
; …
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 37-61)
.
2013
Persistent link: https://www.econbiz.de/10009783723
Saved in:
4
Digital Dialog Insights 2012
Eichsteller, Harald
;
Seitz, Jürgen
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 11-35)
.
2013
Persistent link: https://www.econbiz.de/10009783726
Saved in:
5
Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Chun, Young H.
- In:
European journal of operational research : EJOR
217
(
2012
)
3
,
pp. 673-678
Persistent link: https://www.econbiz.de/10009419030
Saved in:
6
Media allocation for a mass networking era
Schultz, Don
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 33-48)
.
2010
Persistent link: https://www.econbiz.de/10003914062
Saved in:
7
More sales, less cost: optimizing each consumer engagement
Caccavale, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 63-75)
.
2010
Persistent link: https://www.econbiz.de/10003914064
Saved in:
8
SEM and SEO: core drivers of iDirect success
Hughes, David M.
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003914065
Saved in:
9
E-mail life support at home and the office
Mullen, Jeanniey
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 137-151)
.
2010
Persistent link: https://www.econbiz.de/10003914070
Saved in:
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