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~isPartOf:"Die Anzeige : d. Fachzeitschr. für Werbung"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of economic theory"
~isPartOf:"NBER working paper series"
~isPartOf:"Review of industrial organization : RIO"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Nachfrage"
~subject:"Theory"
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Nachfrage
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Werbung
211
Advertising
186
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52
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36
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36
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29
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29
Advertising effects
27
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Chenavaz, Régis Y.
3
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2
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2
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2
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2
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2
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2
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1
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1
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Die Anzeige : d. Fachzeitschr. für Werbung
European journal of operational research : EJOR
Journal of economic theory
NBER working paper series
Review of industrial organization : RIO
Working paper / National Bureau of Economic Research, Inc.
International journal of industrial organization
34
Economics letters
15
American journal of agricultural economics
14
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Discussion paper / Center for Economic Research, Tilburg University
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of economic behavior & organization : JEBO
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Journal of economic dynamics & control
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Journal of economics
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The American economic review
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The Rand journal of economics
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Working paper series
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ECONIS (ZBW)
59
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1
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda
- In:
European journal of operational research : EJOR
312
(
2024
)
3
,
pp. 1059-1073
Persistent link: https://www.econbiz.de/10014456466
Saved in:
2
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
3
A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment
Dye, Chung-Yuan
;
Hsieh, Tsu-Pang
- In:
European journal of operational research : EJOR
315
(
2024
)
2
,
pp. 654-667
Persistent link: https://www.econbiz.de/10014565251
Saved in:
4
Platform responses to entry in a local market with mobile providers
Zhou, Yongyi
;
Zhang, Yulin
;
Goh, Mark
- In:
European journal of operational research : EJOR
309
(
2023
)
1
,
pp. 236-251
Persistent link: https://www.econbiz.de/10014290471
Saved in:
5
Managing quality and pricing during a product recall : an analysis of pre-crisis, crisis and post-crisis regimes
Mukherjee, Arka
;
Carvalho, Margarida
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
307
(
2023
)
1
,
pp. 406-420
Persistent link: https://www.econbiz.de/10014293013
Saved in:
6
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
7
Integration of development and advertising strategies for multi-attribute products under competition
Yan, Yingchen
;
Zhao, Qiu Hong
;
Qin, Zhongfeng
;
Sun, Gaoji
- In:
European journal of operational research : EJOR
300
(
2022
)
2
,
pp. 490-503
Persistent link: https://www.econbiz.de/10013207270
Saved in:
8
Advertising, goodwill, and the Veblen effect
Chenavaz, Régis Y.
;
Eynan, Amit
- In:
European journal of operational research : EJOR
289
(
2021
)
2
,
pp. 676-682
Persistent link: https://www.econbiz.de/10012416825
Saved in:
9
Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.
;
Feichtinger, Gustav
;
Hartl, Richard F.
- In:
European journal of operational research : EJOR
284
(
2020
)
3
,
pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
Saved in:
10
Nonparametric advertising budget allocation with inventory constraint
Yang, Chaolin
;
Xiong, Yi
- In:
European journal of operational research : EJOR
285
(
2020
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10012239634
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