//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktorientierte Unternehmensführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
412
Marketingmanagement
412
Business-to-business marketing
87
B-to-B-Marketing
86
Consumer behaviour
84
Konsumentenverhalten
84
Beziehungsmarketing
81
Brand management
81
Markenführung
81
Relationship marketing
81
Lieferantenmanagement
73
Supplier relationship management
73
Marketing
55
Firm performance
54
Unternehmenserfolg
53
Innovation
51
Brand
33
Markenartikel
33
Strategic management
33
Strategisches Management
33
Brand image
32
Markenimage
32
Internet marketing
27
Market orientation
27
Online-Marketing
27
Resource-based view
24
Ressourcenorientierter Ansatz
24
Customer value
23
Kundenwert
23
Theory
23
Innovation management
22
Innovationsmanagement
22
Theorie
22
Distribution channel
21
Einzelhandel
21
Marketing strategy
21
Retail trade
21
Vertriebsweg
21
New product development
20
Produktentwicklung
20
more ...
less ...
Online availability
All
Undetermined
230
Free
8
Type of publication
All
Article
407
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
412
Aufsatz in Zeitschrift
412
Collection of articles of several authors
6
Sammelwerk
6
Case study
4
Fallstudie
4
Interview
4
Conference paper
2
Konferenzbeitrag
2
Conference proceedings
1
Festschrift
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
388
German
24
Author
All
Yan, Ruiliang
10
Di Benedetto, C. Anthony
9
Lindgreen, Adam
8
Terho, Harri
7
Pei, Zhi
6
Parvinen, Petri
5
Agnihotri, Raj
4
Balmer, John M. T.
4
Eggert, Andreas
4
Kindström, Daniel
4
Laukkanen, Tommi
4
Morgan, Robert
4
Möller, K. E. Kristian
4
Sarin, Shikhar
4
Ulaga, Wolfgang
4
Agag, Gomaa
3
Akter, Shahriar
3
Blankson, Charles
3
Cao, Guangming
3
Cartwright, Severina
3
Ghose, Sanjoy
3
Haas, Alexander
3
Jaakkola, Elina
3
Lie, Po-Chien
3
Mu, Jifeng
3
O'Cass, Aron
3
Paswan, Audhesh
3
Reijonen, Helen
3
Sands, Sean
3
Slater, Stanley F.
3
Thaichon, Park
3
Auh, Seigyoung
2
Aulōnitēs, Geōrgios I.
2
Baumann, Chris
2
Beverland, Michael B.
2
Cadogan, John W.
2
Calantone, Roger J.
2
Campbell, Colin L.
2
Chen, Annie Huiling
2
Cova, Bernard
2
more ...
less ...
Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Die Betriebswirtschaft : DBW
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
The journal of brand management : an international journal
Journal of business research : JBR
323
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
AMS review : official publication of the Academy of Marketing Science
37
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
more ...
less ...
Source
All
ECONIS (ZBW)
412
Showing
1
-
10
of
412
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
4
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
5
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
6
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian Ken
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
7
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
8
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
9
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
10
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->