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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Marktforschung"
~subject:"Strategisches Management"
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Search: subject_exact:"Marktorientierte Unternehmensführung"
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Die Betriebswirtschaft : DBW
International journal of technology marketing : IJTMkt
Journal of business ethics : JOBE
Journal of business research : JBR
37
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of strategic marketing
25
SpringerLink / Bücher
24
Europäische Hochschulschriften / 5
19
Journal of the Academy of Marketing Science
16
Gabler Edition Wissenschaft
14
Marketing intelligence & planning
14
European journal of marketing : EJM
12
Lehrbuch
11
The journal of business & industrial marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Springer eBook Collection / Business and Management
9
AMS review : official publication of the Academy of Marketing Science
8
Business horizons
8
Journal of business-to-business marketing
7
Journal of retailing and consumer services
7
Springer eBook Collection
7
International journal of business and globalisation : IJBG
6
International marketing review
6
Schriften zu Marketing und Management
6
Springer eBook Collection / Business and Economics
6
International entrepreneurship and management journal
5
International journal of business excellence
5
International journal of wine business research : IJWBR
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of business strategy
5
Journal of marketing management : MM
5
Macquarie economics research papers
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Review of marketing research
5
Amfiteatru economic : an economic and business research periodical
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
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Entscheidungsunterstützung für ökonomische Probleme
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ECONIS (ZBW)
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1
Sustainability marketing commitment : empirical insights about its drivers at the corporate and functional level of marketing
Tollin, Karin
;
Christensen, Lars Bech
- In:
Journal of business ethics : JOBE
156
(
2019
)
4
,
pp. 1165-1185
Persistent link: https://www.econbiz.de/10012029661
Saved in:
2
Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
Brooksbank, Roger
;
Fullerton, Sam
;
Miller, Steven
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 428-451
Persistent link: https://www.econbiz.de/10012209497
Saved in:
3
How to bring innovation into a conservative market?
Sedysheva, Maritana
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10011478620
Saved in:
4
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...
Veen, Gerrita van der
;
Lugt, Remko van der
;
Lille, …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011478341
Saved in:
5
Sustainability, epistemology, ecocentric business, and marketing strategy : ideology, reality, and vision
Borland, Helen
;
Lindgreen, Adam
- In:
Journal of business ethics : JOBE
117
(
2013
)
1
,
pp. 173-187
Persistent link: https://www.econbiz.de/10010232631
Saved in:
6
Special issue on strategic practices and cases adopted for technology marketing
Sardana, G. D.
(
contributor
)
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 225-286
Persistent link: https://www.econbiz.de/10009576443
Saved in:
7
Determinanten und Effekte der Marktorientierung : eine Analyse nicht-linearer Zusammenhänge
Engelen, Andreas
;
Brettel, Malte
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
6
,
pp. 717-739
Persistent link: https://www.econbiz.de/10003908257
Saved in:
8
Die Rolle von Marktsignalen bei der Etablierung von Kompatibilitätsstandards im Rahmen der Wettbewerbsstrategie : eine Fallstudie
Steinmann, Horst
- In:
Die Betriebswirtschaft : DBW
53
(
1993
)
2
,
pp. 167-186
Persistent link: https://www.econbiz.de/10001141778
Saved in:
9
Abstimmungsprobleme von Marketing und Technologiepolitik
Brockhoff, Klaus
- In:
Die Betriebswirtschaft : DBW
45
(
1985
)
6
,
pp. 623-632
Persistent link: https://www.econbiz.de/10001011065
Saved in:
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