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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Journal of business-to-business marketing"
~source:"econis"
~subject:"Business-to-business marketing"
~subject:"Industrie"
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Business-to-business marketing
Industrie
Marketing management
54
Marketingmanagement
54
B-to-B-Marketing
23
industrial marketing
19
business marketing
17
Marketing
16
Lieferantenmanagement
14
Supplier relationship management
14
Innovation
12
Theorie
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Theory
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Beziehungsmarketing
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7
Marktforschung
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Internationales Marketing
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Lim, Weng Marc
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Shoham, Aviv
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Die Betriebswirtschaft : DBW
Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
90
The journal of business & industrial marketing
47
Journal of business research : JBR
10
Journal of strategic marketing
10
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Asia Pacific journal of marketing and logistics
5
Gabler Edition Wissenschaft
5
Journal of the Academy of Marketing Science
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
European journal of marketing : EJM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Cogent business & management
3
Europäische Hochschulschriften / 5
3
Handbook of business-to-business marketing
3
International journal of production economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Management decision : MD
3
Argumenta oeconomica
2
Berichte aus der Betriebswirtschaft
2
Business-to-Business-Marketing
2
Economics of innovation and new technology
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of innovation management
2
International journal of technology management : IJTM
2
Journal for international business and entrepreneurship development
2
Journal of business ethics : JOBE
2
Journal of marketing management : MM
2
Journal of personal selling & sales management : JPSSM
2
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ECONIS (ZBW)
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1
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
2
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
3
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
4
Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan
;
Wang, Yong J.
;
Hao, Andy W.
;
Saran, Anshu
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
Saved in:
5
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
6
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
7
The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak
;
Shoham, Aviv
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 67-89
Persistent link: https://www.econbiz.de/10011873875
Saved in:
8
New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
9
Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
Saved in:
10
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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