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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Retail trade"
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Search: subject_exact:"Marktorientierte Unternehmensführung"
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Retail trade
Marketing management
163
Marketingmanagement
163
Consumer behaviour
68
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68
Brand management
65
Markenführung
65
Beziehungsmarketing
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Barann, Benjamin
1
Becker, Jörg
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Borra, Danielle
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Bowman, Douglas
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Brun, Filippo
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González-Benito, Óscar
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1
Grimmer, Martin
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Hermann, Andreas
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Heuchert, Markus
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Mason, Roger B.
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Massaglia, Stefano
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Die Betriebswirtschaft : DBW
Journal of retailing and consumer services
The journal of brand management : an international journal
Journal of retailing
18
International journal of retail & distribution management
13
Journal of business research : JBR
9
Handelsforschung
5
The international review of retail, distribution and consumer research
5
Cogent business & management
4
European journal of operational research : EJOR
4
European retail research
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Asia Pacific journal of marketing and logistics
3
DUV : Wirtschaftswissenschaft
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European journal of marketing : EJM
3
Europäische Hochschulschriften / 5
3
International journal of business and globalisation : IJBG
3
International journal of business information systems : IJBIS
3
International journal of production economics
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Marketing intelligence & planning
3
Schriften zu Distribution und Handel
3
SpringerLink / Bücher
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Akzente
2
Business horizons
2
Gabler Edition Wissenschaft
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Improving marketing strategies for private label products
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of production research
2
Inventi impact: retailing & consumer services
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Markt und Konsum
2
Research and the development of pedagogical materials : working papers
2
Schriften zu Marketing und Management
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Strategic corporate communication in the digital age
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
19
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
3
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
4
Partnerships that go places : how to successfully market products from vendor partners at retail stores from the vendors' perspective
Tsai, Pei-Hsuan
;
Tang, Jia-Wei
;
Chen, Chih-Jou
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209521
Saved in:
5
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
6
Quality of channel integration and customer loyalty in omnichannel retailing : the mediating role of customer engagement and relationship program receptiveness
Gao, Mengjia
;
Huang, Lin
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665902
Saved in:
7
Planning of the cow milk assortment for large retail chains in North Italy : a comparison of two metropolitan cities
Merlino, Valentina Maria
;
Mastromonaco, Giulia
;
Borra, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434297
Saved in:
8
Transnational corporations' localization strategies via retail attributes : focus on Chinese market
Shin, Sanghyup
;
Kim, Hyun
;
Kim, Woohyoung
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268856
Saved in:
9
Return policies and O2O coordination in the e-tailing age
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 314-321
Persistent link: https://www.econbiz.de/10012114171
Saved in:
10
The more things change the more they stay the same : a replicated study of small retail firm resources
Grimmer, Louise
;
Grimmer, Martin
;
Mortimer, Gary
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 54-63
Persistent link: https://www.econbiz.de/10011904318
Saved in:
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