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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Management research review"
~isPartOf:"Marketing intelligence & planning"
~subject:"Market research"
~subject:"Marketing management"
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Die Betriebswirtschaft : DBW
Management research review
Marketing intelligence & planning
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323
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AMS review : official publication of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
123
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1
Adoption of digital marketing in tourism SMEs : a review and research agenda
Sharma, Ankita
;
Sharma, Swati
- In:
Management research review
47
(
2024
)
7
,
pp. 1077-1095
Persistent link: https://www.econbiz.de/10014537140
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2
How the absorptive capacity could transform data into better decisions : a multilevel perspective to deal with the difference between firm sizes
Proença, Marina
;
Costa, Bruna Cescatto
;
Didonet, …
- In:
Management research review
47
(
2024
)
5
,
pp. 744-766
Persistent link: https://www.econbiz.de/10014515880
Saved in:
3
Social media marketing and brand authenticity : the role of value co-creation
Hasan, Shermeen
;
Qayyum, Abdul
;
Zia, Mubashar Hassan
- In:
Management research review
46
(
2023
)
6
,
pp. 870-892
Persistent link: https://www.econbiz.de/10014315133
Saved in:
4
To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz
;
Ray, Subhasis
- In:
Management research review
45
(
2022
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
Saved in:
5
The impact of stakeholder market orientation on sustainability performance at tourism destinations
Tsetse, Ernest Kafui Kwasi
;
Mahmoud, Mahmoud Abdulai
; …
- In:
Management research review
45
(
2022
)
7
,
pp. 929-955
Persistent link: https://www.econbiz.de/10013286057
Saved in:
6
Toward the measurement of market orientation : scale development and validation
Farooq, Rayees
;
Vij, Sandeep
- In:
Management research review
45
(
2022
)
10
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013361467
Saved in:
7
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
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8
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
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9
Mega versus local event sponsorships
Koo, Jakeun
;
Fink, Janet
;
Lee, Younghan
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 671-689
Persistent link: https://www.econbiz.de/10013393515
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10
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
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