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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Marketing intelligence & planning"
~subject:"Internationales Marketing"
~subject:"KMU"
~subject:"Market research"
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Die Betriebswirtschaft : DBW
Marketing intelligence & planning
Journal of business research : JBR
47
Journal of strategic marketing
30
Europäische Hochschulschriften / 5
27
International marketing review
27
Industrial marketing management : the international journal for industrial and high-tech firms
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Entrepreneurship marketing : principles and practice of SME marketing
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The marketing review
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International journal of wine business research : IJWBR
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Management research review
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Review of marketing research
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Springer eBook Collection
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
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European journal of international management : EJIM
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International business and economics research journal
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International journal of business innovation and research
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International journal of economic perspectives : IJEP
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ECONIS (ZBW)
26
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1
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
2
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
3
State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
Saved in:
4
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
5
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
6
Institutional theory and international market selction for direct selling
Ragland, Charles B.
;
Brouthers, Lance Eliot
;
Widmier, …
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 538-555
Persistent link: https://www.econbiz.de/10011381617
Saved in:
7
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
8
Informant characteristics as moderators in higher education research
Hammond, Kevin L.
;
Webster, Robert L.
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 398-412
Persistent link: https://www.econbiz.de/10010385852
Saved in:
9
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
10
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
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