//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IMPLEMENTATION"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Marketing management
147
Marketingmanagement
147
Marketing
42
Theorie
42
Theory
42
Consumer behaviour
27
Deutschland
27
Germany
27
Konsumentenverhalten
27
Wein
21
Wine
21
Weinbau
16
Wine industry
16
Marketingtheorie
14
Strategisches Management
13
Market research
11
Marketing strategy
11
Marketing theory
11
USA
10
Brand management
9
Markenführung
9
Corporate planning
8
Strategic management
8
United States
8
Unternehmensplanung
8
Survey research
7
Wines
7
Advertising
6
Advertising effects
6
Betriebswirtschaftslehre
6
Brand image
6
Business economics
6
Conceptual/theoretical
6
Lieferantenmanagement
6
Markenimage
6
Regression
6
Supplier relationship management
6
Werbewirkung
6
Werbung
6
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
9
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Lehrbuch
2
Textbook
2
Language
All
English
7
German
4
Author
All
Tropp, Jörg
2
Acito, Frank
1
Babin, Barry J.
1
Carman, James M.
1
Dahl, Darren W.
1
Danuser, Hanspeter
1
Day, Ralph L.
1
Govindasamy, Ramu
1
Grybovych, Oksana
1
Hagerty, Michael R.
1
Hattula, Johannes D.
1
Herzog, Walter
1
Joachimsthaler, Erich A.
1
Kelley, Kathleen
1
Kinnear, Thomas C.
1
Lankford, Jill
1
Lankford, Samuel
1
Lee, Hanjoon
1
Reinecke, Sven
1
Rieser, Ignaz
1
Russell, Gary J.
1
Spielmann, Nathalie
1
Verghote, Caroline
1
Zinkhan, George M.
1
more ...
less ...
Published in...
All
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
International journal of wine business research : IJWBR
Journal of marketing research : JMR
Lehrbuch
Europäische Hochschulschriften / 5
11
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
9
Gabler Edition Wissenschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Review of marketing research
5
SpringerLink / Bücher
5
Entscheidungsunterstützung für ökonomische Probleme
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business economics : JBE
4
Journal of business-to-business marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection / Business and Management
4
AMS review : official publication of the Academy of Marketing Science
3
Berichte aus der Betriebswirtschaft
3
DUV : Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
Fundamentals of marketing research ; Vol. 1
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Management research review
3
Marketing letters : a journal of research in marketing
3
Marketing theory
3
UTB / Management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
2
Beiträge zum Produkt-Marketing
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
European journal of operational research : EJOR
2
Fundamentals of marketing research ; Vol. 6
2
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
2
Holt, Rinehart and Winston marketing series
2
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie
;
Babin, Barry J.
;
Verghote, Caroline
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
Saved in:
2
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
3
Agritourism consumers' participation in wine tasting events : an econometric analysis
Govindasamy, Ramu
;
Kelley, Kathleen
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 120-138
Persistent link: https://www.econbiz.de/10010387276
Saved in:
4
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2014
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
Saved in:
5
Motivations of wine travelers in rural Northeast Iowa
Grybovych, Oksana
;
Lankford, Jill
;
Lankford, Samuel
- In:
International journal of wine business research : IJWBR
25
(
2013
)
4
,
pp. 285-309
Persistent link: https://www.econbiz.de/10010227998
Saved in:
6
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
7
Kundenorientierung und Zielgruppen-Marketing im Schweizer Incoming-Tourismus am Beispiel von St. Moritz
Danuser, Hanspeter
- In:
Die Unternehmung : Swiss journal of business research …
49
(
1995
)
6
,
pp. 411-416
Persistent link: https://www.econbiz.de/10001191929
Saved in:
8
Konkurrenzanalyse : Wettbewerbs- und Konkurrentenanalyse im Marketing
Rieser, Ignaz
- In:
Die Unternehmung : Swiss journal of business research …
43
(
1989
)
4
,
pp. 293-309
Persistent link: https://www.econbiz.de/10001068886
Saved in:
9
Estimating elasticities with PIMS data : methodolog. issues and substantive implications
Hagerty, Michael R.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10001040379
Saved in:
10
Individual differences and marketing decision support system usage and satisfaction
Zinkhan, George M.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->