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~isPartOf:"Discussion paper"
~isPartOf:"International journal of export marketing"
~isPartOf:"International marketing review"
~isPartOf:"Review of international economics"
~subject:"Export sector"
~subject:"Marketingmanagement"
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Search: subject:"Internationale Markteintrittsstrategie"
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Export sector
Marketingmanagement
International market entry
109
Internationaler Markteintritt
109
Multinationales Unternehmen
56
Transnational corporation
56
Globalisierung
37
Globalization
37
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22
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22
International marketing
21
Internationales Marketing
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Internationalization
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Bai, Huifeng
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Buck, Trevor
1
Cabanelas, Pablo
1
Calvo Pardo, Héctor F.
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1
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1
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Lew, Yong Kyu
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Majocchi, Antonio
1
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1
McLaren, Alain
1
Mitręga, Maciej
1
Moore, Christopher
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Discussion paper
International journal of export marketing
International marketing review
Review of international economics
International business review : the official journal of the European International Business Academy
15
Journal of business research : JBR
13
Journal of strategic marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of international marketing
6
Discussion paper / Centre for Economic Policy Research
5
European journal of international management : EJIM
4
International journal of export marketing : IJExportM
4
Journal of international economics
4
NBER working paper series
4
The journal of business & industrial marketing
4
The world economy : the leading journal on international economic relations
4
Working paper
4
Working paper / National Bureau of Economic Research, Inc.
4
China & world economy
3
Economics letters
3
Journal for global business advancement : JGBA
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of small business and enterprise development
3
Management international review : mir ; journal of international business
3
Multinational business review
3
NBER Working Paper
3
Research papers / Leverhulme Centre for Research on Globalisation and Economic Policy
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Review of world economics
3
Tübinger Diskussionsbeitrag
3
Applied economics letters
2
Baltic journal of management
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Global economy journal : GEJ
2
Grundlagen Export und Internationalisierung
2
IAW-Diskussionspapiere
2
International economic review
2
International journal of business and globalisation : IJBG
2
International journal of management & enterprise development : IJMED
2
International journal of trade and global markets
2
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ECONIS (ZBW)
23
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23
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Productivity effects of processing and ordinary export market entry : a time-varying treatments approach
Girma, Sourafel
;
Görg, Holger
- In:
Review of international economics
30
(
2022
)
3
,
pp. 836-853
Persistent link: https://www.econbiz.de/10013330956
Saved in:
3
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
4
Search and learning in export markets : evidence from interviews with Colombian exporters
Domínguez, Juan Camilo
;
Eaton, Jonathan
;
Eslava, Marcela
; …
- In:
Review of international economics
31
(
2023
)
3
,
pp. 1093-1116
Persistent link: https://www.econbiz.de/10014329819
Saved in:
5
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
6
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
7
Factors influencing the export of Hungarian SMEs
Éltető, Andrea
;
Udvari, Beáta
- In:
International journal of export marketing
2
(
2018
)
2
,
pp. 104-124
Persistent link: https://www.econbiz.de/10012041621
Saved in:
8
Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions
Yang, Man
- In:
International journal of export marketing
2
(
2018
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10012041631
Saved in:
9
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
Saved in:
10
Market entry strategies and performance of Indian firms in Germany
Garg, Ritam
- In:
International journal of export marketing
1
(
2016/2017
)
4
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011859932
Saved in:
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