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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of travel and tourism marketing"
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Search: subject_exact:"Kundenbindungsinstrument"
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Kundenbindungsprogramm
52
Loyalty program
52
Consumer behaviour
39
Konsumentenverhalten
39
Beziehungsmarketing
30
Relationship marketing
30
Einzelhandel
13
Retail trade
13
Loyalty programs
8
Rabatt
8
Rebate
8
Food retailing
7
Lebensmitteleinzelhandel
7
Customer satisfaction
5
Kundenzufriedenheit
5
Mobile Business
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Mobile business
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Online retailing
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Online-Handel
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Verkaufsförderung
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E-commerce
4
Electronic Commerce
4
Hotel industry
4
Hotellerie
4
Preismanagement
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Pricing strategy
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Theorie
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Theory
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loyalty program
4
Brand
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Dienstleistungsqualität
3
Markenartikel
3
Marketing management
3
Marketingmanagement
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Mobile communications
3
Mobile coupons
3
Mobilkommunikation
3
Pricing
3
Service quality
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Jin, Hyun Seung
2
Lam, Iok Keng Veronica
2
Li, Zonghuo
2
Meyer-Waarden, Lars
2
Souiden, Nizar
2
Wang, Di
2
Wong, IpKin Anthony
2
Yang, Wensheng
2
Abratt, Russell
1
Agarwal, Reeti
1
Amos, Clinton
1
Arbore, Alessandro
1
Arranz, Ana M Gutiérrez
1
Azeem, Muhammad Masood
1
Baccouche, Mona
1
Baker, Derek
1
Barat, Somjit
1
Berezan, Orie
1
Bergem, Ola
1
Bijmolt, Tammo H. A.
1
Bing, Mark N.
1
Boshoff, Christo
1
Bowman, Douglas
1
Bravo-Olavarria, Renzo
1
Bruwer, Johan
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Caminal, Ramón
1
Cao, Jingjing
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Cartiñas, Mónica
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Chan, Haksin
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Chan, May
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Chao, Chih-Wei
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Chen, Lin
1
Chen, Xudong
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Colliander, Jonas
1
Danaher, Peter J.
1
Danaher, Tracey S.
1
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Discussion paper / Centre for Economic Policy Research
Journal of retailing and consumer services
Journal of travel and tourism marketing
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
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31
The concept of near money in loyalty programmes
Chan, May
;
Kemp, Simon
;
Finsterwalder, Jörg
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 246-255
Persistent link: https://www.econbiz.de/10011528690
Saved in:
32
Does the reward match the effort for loyalty program members?
Danaher, Peter J.
;
Sajtos, Laszlo
;
Danaher, Tracey S.
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011556593
Saved in:
33
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
34
Effects of loyalty program rewards on store loyalty
Meyer-Waarden, Lars
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 22-32
Persistent link: https://www.econbiz.de/10010528622
Saved in:
35
Determinants of tourism coupon redemption
Wang, Xia
;
Zhang, Jin-He
;
Wu, Xiao-Gen
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011312525
Saved in:
36
Understanding active loyalty behavior in hotel reward programs through customers' switching costs and perceived program value
Xie, Karen Lijia
;
Xiong, Lina
;
Chen, Chih-Chien
;
Hu, Clark
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 308-324
Persistent link: https://www.econbiz.de/10011312527
Saved in:
37
Reward me, charity, or both? : the impact of fees and benefits in loyalty programs
Eason, C. Clifton
;
Bing, Mark N.
;
Smothers, Jack
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011313599
Saved in:
38
Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions
Söderlund, Magnus
;
Colliander, Jonas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 47-57
Persistent link: https://www.econbiz.de/10011313602
Saved in:
39
The influence of loyalty program design on the relationship between customer motives and value perception
Kreis, Henning
;
Mafael, Alexander
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 590-600
Persistent link: https://www.econbiz.de/10010388521
Saved in:
40
Drivers of customer-brand relationship quality : a case of mainland chinese hotel loyalty program members
Lo, Ada Sau-Yee
;
Im, Holly Hyunjung
- In:
Journal of travel and tourism marketing
31
(
2014
)
7/8
,
pp. 763-782
Persistent link: https://www.econbiz.de/10010469262
Saved in:
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