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~isPartOf:"E-commerce and marketing"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"India"
~subject:"Internet"
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Search: subject_exact:"Search engine marketing"
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India
Internet
Internet marketing
100
Online-Marketing
100
Consumer behaviour
48
Konsumentenverhalten
48
Social Web
39
Social web
39
E-commerce
33
Electronic Commerce
33
Online retailing
27
Online-Handel
27
Beziehungsmarketing
24
Relationship marketing
24
Viral marketing
19
Virales Marketing
19
Brand management
14
Confidence
14
Markenführung
14
Vertrauen
14
Einzelhandel
13
Retail trade
13
USA
13
Website
13
United States
12
social media
12
Advertising effects
10
Werbewirkung
10
Customer satisfaction
9
Indien
9
Kundenzufriedenheit
9
Brand image
7
Markenimage
7
e-commerce
7
Marketing management
6
Marketingmanagement
6
trust
6
Advertising
5
Brand
5
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5
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17
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16
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17
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Donthu, Naveen
2
Guillory, Monica D.
2
Lohtia, Ritu
2
Roblek, Vasja
2
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Ali, Syed Ahmad
1
Bedarkar, Madhura Manish
1
Bertoncelj, Andrej
1
Chaudhuri, Ranjan
1
Decker, Reinhold
1
Gill, Bakshish Singh
1
Gupta, Nimit
1
Jacob, Jayanth
1
Kaur, Jasveen
1
Khare, Arpita
1
Khatwani, Ritesh Ashok
1
Kiran, Ravi
1
Kitchen, Philip J.
1
Kokash, Husam
1
Meško, Maja
1
Mishra, Mahima
1
Mohd-Any, Amrul Asraf
1
Murugan, Nithya
1
Noor Akma Mohd Salleh
1
Norbani Che Ha
1
Pejić Bach, Mirjana
1
Rakesh, Sapna
1
Rehman, Asad
1
Sah, Ash N.
1
Sahrma, Smita
1
Sial, Maqbool H.
1
Tandon, Urvashi
1
Tuma, Michael Nche
1
Umar, Muhammad
1
Utkarsh
1
Verma, Sanjeev
1
Yaseen, Husam
1
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Published in...
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E-commerce and marketing
Harvard business review : HBR
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
International journal of electronic marketing and retailing : IJEMR
International journal of internet marketing and advertising : IJIMA
22
Information systems research : ISR
16
Journal of business research : JBR
15
Journal of internet commerce
14
Journal of management information systems : JMIS
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of business information systems : IJBIS
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of technology marketing : IJTMkt
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of retailing and consumer services
8
Electronic commerce research
7
European research studies
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
SpringerLink / Bücher
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of strategic marketing
6
Marketing letters : a journal of research in marketing
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Electronic markets : the international journal on networked business
5
Global business review
5
Information economics and policy : IEP
5
International journal of Indian culture and business management
5
International journal of industrial organization
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
CESifo working papers
4
Discussion papers / CEPR
4
Health marketing quarterly
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of management practice : IJMP
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
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ECONIS (ZBW)
17
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1
Exploring women entrepreneurship prospects, challenges, and barriers in Pakistan
Umar, Muhammad
;
Ali, Syed Ahmad
;
Sial, Maqbool H.
- In:
International journal of e-entrepreneurship and …
12
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014309714
Saved in:
2
Leveraging social media in facilitating women entrepreneurs in India : a case study of Pune Ladies (PULA)
Bedarkar, Madhura Manish
;
Mishra, Mahima
;
Khatwani, …
- In:
International journal of e-entrepreneurship and …
10
(
2020
)
2
,
pp. 76-90
Persistent link: https://www.econbiz.de/10012300080
Saved in:
3
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
4
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
5
Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh
;
Norbani Che Ha
;
Kitchen, Philip J.
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
Saved in:
6
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Saved in:
7
To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja
;
Pejić Bach, Mirjana
;
Meško, Maja
; …
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
Saved in:
8
Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita
;
Rehman, Asad
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
Saved in:
9
Analysing the complexities of website functionality, perceived ease of use and perceived usefulness on customer satisfaction of online shoppers in India
Tandon, Urvashi
;
Kiran, Ravi
;
Sah, Ash N.
- In:
International journal of electronic marketing and …
7
(
2016
)
2
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011643577
Saved in:
10
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
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