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~isPartOf:"E-commerce and marketing"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"India"
~subject:"e-commerce"
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India
e-commerce
Internet marketing
100
Online-Marketing
100
Consumer behaviour
48
Konsumentenverhalten
48
Social Web
39
Social web
39
E-commerce
33
Electronic Commerce
33
Online retailing
27
Online-Handel
27
Beziehungsmarketing
24
Relationship marketing
24
Viral marketing
19
Virales Marketing
19
Brand management
14
Confidence
14
Markenführung
14
Vertrauen
14
Einzelhandel
13
Retail trade
13
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13
Website
13
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12
social media
12
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Werbewirkung
10
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Indien
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Internet
8
Brand image
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Markenimage
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Marketing management
6
Marketingmanagement
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trust
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Abou-Elgheit, Emad
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Ali, Syed Ahmad
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Bedarkar, Madhura Manish
1
Chaudhuri, Ranjan
1
Colella, Giuseppe
1
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Gupta, Nimit
1
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1
Jacob, Jayanth
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Kiran, Ravi
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Kokash, Husam
1
Mishra, Mahima
1
Murugan, Nithya
1
Narayanaswamy, Ravi
1
Rakesh, Sapna
1
Rehman, Asad
1
Sah, Ash N.
1
Sahrma, Smita
1
Scuderi, Alessandro
1
Sial, Maqbool H.
1
Sturiale, Luisa
1
Tandon, Urvashi
1
Umar, Muhammad
1
Utkarsh
1
Verma, Sanjeev
1
Yaseen, Husam
1
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E-commerce and marketing
Harvard business review : HBR
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
International journal of electronic marketing and retailing : IJEMR
International journal of internet marketing and advertising : IJIMA
12
International journal of business information systems : IJBIS
10
International journal of Indian culture and business management
5
International journal of technology marketing : IJTMkt
5
Journal of internet commerce
5
Global business review
4
CESifo working papers
3
Cogent business & management
3
International journal of business excellence : IJBEX
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of retailing and consumer services
3
Manthan : journal of commerce and management
3
South Asian journal of management : SAJM
3
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia-Pacific journal of management research and innovation
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Institute for Prospective Technological Studies digital economy working paper
2
International journal of Indian culture and business management : IJICBM
2
International journal of business and globalisation : IJBG
2
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
2
International journal of electronic finance : IJEF
2
International journal of information technology and management : IJITM
2
International journal of management practice : IJMP
2
International journal of public sector performance management : IJPSPM
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of open innovation : technology, market, and complexity
2
Journal of promotion management : innovations in planning and applied research
2
MIS quarterly
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Tourism management : research, policies, practice
2
21st century business practices : the evolving trends in India
1
Advanced topics in electronic commerce ; Vol. 1
1
Agribusiness Innovation and Contextual Evolution, Volume II : Technological, Societal and Channel Advancements
1
Analele Universitătii Dunărea de Jos Galaţi
1
Application of gaming in new media marketing
1
Asia Pacific journal of marketing and logistics
1
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ECONIS (ZBW)
15
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15
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1
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
2
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
3
Exploring women entrepreneurship prospects, challenges, and barriers in Pakistan
Umar, Muhammad
;
Ali, Syed Ahmad
;
Sial, Maqbool H.
- In:
International journal of e-entrepreneurship and …
12
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014309714
Saved in:
4
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
5
Leveraging social media in facilitating women entrepreneurs in India : a case study of Pune Ladies (PULA)
Bedarkar, Madhura Manish
;
Mishra, Mahima
;
Khatwani, …
- In:
International journal of e-entrepreneurship and …
10
(
2020
)
2
,
pp. 76-90
Persistent link: https://www.econbiz.de/10012300080
Saved in:
6
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
7
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
8
Affect-based and personality-based trust and risk in social commerce
Abou-Elgheit, Emad
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 173-207
Persistent link: https://www.econbiz.de/10012037004
Saved in:
9
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Saved in:
10
Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita
;
Rehman, Asad
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
Saved in:
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