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~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Search: subject_exact:"Produktentstehung"
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New product development
93
Produktentwicklung
93
Innovation
33
Consumer behaviour
28
Konsumentenverhalten
28
Innovation management
19
Innovationsmanagement
19
Innovation diffusion
16
Innovationsdiffusion
16
USA
13
United States
13
Social network
12
Soziales Netzwerk
12
Theorie
11
Theory
11
new product development
9
innovation
8
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6
Markteintritt
6
Ankündigungseffekt
5
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5
Product design
5
Produktgestaltung
5
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Social web
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Brand management
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Duration analysis
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Kreativität
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Learning process
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Lieferantenmanagement
4
Markenführung
4
Product life cycle
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4
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72
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Graue Literatur
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93
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Van Den Bulte, Christophe
9
Iyengar, Radha
7
Valente, Thomas W.
5
Stremersch, Stefan
4
Franses, Philip Hans
3
Tellis, Gerard J.
3
Zhou, Haibo
3
Basuroy, Suman
2
Berchicci, Luca
2
Chandrasekaran, Deepa
2
Dahl, Darren W.
2
Echtelt, Ferrie E. A. van
2
Fischer, Marc
2
Griffith, David A.
2
Homburg, Christian
2
Hultink, Erik J.
2
Lee, Jongkuk
2
Mallapragada, Girish
2
Mireles, Carlos Hernández
2
Ofek, Elie
2
Rijsdijk, Serge A.
2
Rubera, Gaia
2
Schreier, Martin
2
Selove, Matthew
2
Slotegraaf, Rebecca J.
2
Sood, Ashish
2
Tucci, Christopher
2
Verhoef, Peter C.
2
Weele, Arjan J. van
2
Wynstra, Finn
2
Ahearne, Michael
1
Albuquerque, Paulo
1
Allen, B. J.
1
Amir, On
1
Aral, Sinan
1
Arifoğlu, Kenan
1
Atuahene-Gima, Kwaku
1
Baccarella, Christian V.
1
Barone, Michael J.
1
Bell, Simon J.
1
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ERIM report series research in management
Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
191
International journal of innovation management
155
Industrial marketing management : the international journal for industrial and high-tech firms
145
International journal of product development : IJPD
142
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
104
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
58
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
42
Journal of open innovation : technology, market, and complexity
41
European journal of innovation management : EJIM
38
International journal of project management : the journal of The International Project Management Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
Journal of the Academy of Marketing Science
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Innovation: organization & management : IOM
27
Journal of marketing research : JMR
27
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
27
Harvard business review : HBR
26
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ECONIS (ZBW)
93
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1
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10
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93
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1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
2
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
3
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
4
When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia
;
Feng, Hui
;
Wiles, Michael A.
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10014582902
Saved in:
5
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
6
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
7
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
8
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
9
Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Camacho, Nuno
;
Nam, Hyoryung
;
Kannan, P. K.
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 138-157
Persistent link: https://www.econbiz.de/10012175919
Saved in:
10
Corporate board interlocks and new product introductions
Srinivasan, Raji
;
Wuyts, Stefan
;
Mallapragada, Girish
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 132-148
Persistent link: https://www.econbiz.de/10011804110
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