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~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of marketing management : MM"
~subject:"Marketingtheorie"
~subject:"USA"
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Marketingtheorie
USA
Consumer behaviour
170
Konsumentenverhalten
170
Marketing management
138
Marketingmanagement
138
Brand management
110
Markenführung
110
Beziehungsmarketing
94
Relationship marketing
94
Marketing
75
Marketing theory
74
Brand image
54
Markenimage
54
Internet marketing
51
Online-Marketing
51
Social Web
50
Social web
50
Market research
47
Marktforschung
47
Großbritannien
45
United Kingdom
45
United States
43
Lieferantenmanagement
36
Supplier relationship management
36
Theorie
35
Theory
35
Social marketing
33
Brand
31
Markenartikel
30
Advertising effects
29
Viral marketing
29
Virales Marketing
29
Werbewirkung
29
Bibliometrics
27
Bibliometrie
27
Social Marketing
26
Customer satisfaction
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English
101
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Tadajewski, Mark
9
Franses, Philip Hans
5
Stremersch, Stefan
5
Jones, D. G. Brian
4
Conduit, Jodie
3
Hunt, Shelby D.
3
O'Malley, Lisa
3
Verhoef, Peter C.
3
Baumgarth, Carsten
2
Brown, Stephen
2
Dekimpe, Marnik G.
2
Dennis, Charles
2
Dietz, Bart
2
Doherty, Anne Marie
2
Hewer, Paul
2
Hollebeek, Linda D.
2
Hughes, Tim
2
Jaworski, Bernard J.
2
Jayawardhena, Chanaka
2
Lang, John T.
2
Lichrou, Maria
2
Maclaran, Pauline
2
Martin, Drew
2
Patterson, Maurice
2
Robson, Julie
2
Shaw, Eric H.
2
Smith Maguire, Jennifer
2
Verbeke, Willem J. M. I.
2
Watson, David J.
2
Wells, Victoria
2
Woodruffe-Burton, Helen
2
Abratt, Russell
1
Ali, Maged
1
Andrews, Lynda
1
Arsel, Zeynep
1
Babanov, Alexander
1
Badot, Olivier
1
Bakan, Joel
1
Bakker, Arnold B.
1
Bandara, Priyantha
1
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Erasmus Research Institute of Management
7
Academy of Marketing
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
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ERIM report series research in management
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
159
Journal of business research : JBR
131
SpringerLink / Bücher
100
Journal of historical research in marketing
97
Working paper / National Bureau of Economic Research, Inc.
96
Marketing theory
91
Journal of the Academy of Marketing Science
89
Journal of macromarketing : examining the interactions among markets, marketing, and society
77
Journal of marketing
77
Journal of advertising research
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
European journal of marketing : EJM
64
International journal of hospitality management
57
American journal of agricultural economics
52
Journal of marketing research : JMR
50
Psychology & marketing
49
Journal of marketing theory and practice
47
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
43
Harvard business review : HBR
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Legends in marketing
40
The journal of business & industrial marketing
39
Journal of advertising : official publication of the American Academy of Advertising
38
Journal of retailing and consumer services
38
International journal of sport management and marketing : IJSMM
36
AMS review : official publication of the Academy of Marketing Science
35
European journal of operational research : EJOR
35
Journal of business ethics : JOBE
35
Health marketing quarterly
34
Journal of global marketing
34
Journal of travel and tourism marketing
34
Services marketing quarterly
34
The journal of brand management : an international journal
34
The journal of services marketing
34
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
32
Australasian marketing journal
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
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ECONIS (ZBW)
101
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1
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10
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101
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1
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
The prospects for
marketing
strategy and the
marketing
discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
3
A new method of measuring online media advertising effectiveness : prospective meta-analysis in
marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
Saved in:
4
Commentary: advancing
marketing
strategy in the
marketing
discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
5
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
6
Up, up and away : social
marketing
breaks free
Dibb, Sally
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1159-1185
Persistent link: https://www.econbiz.de/10010433929
Saved in:
7
Special issue: Academy of
Marketing
Annual Conference 2016 : redical
marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
8
The question of "alternatives" within food and drink markets and
marketing
: introduction to the special issue : editorial
Smith Maguire, Jennifer
;
Watson, David J.
;
Lang, John T.
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
Saved in:
9
Relevance, responsibility, critical performativity, testimony and positive
marketing
: contributing to
marketing
theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
10
Editorial: academy of
Marketing
Conference 2015 : the magic of
marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
Saved in:
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