//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Eastern economic journal : EEJ"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Sportmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Tennis"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sportmarketing
Ball game
14
Ballsport
14
Professional sports
14
Profisport
14
Sport organization
7
Sportorganisation
7
Consumer behaviour
6
Konsumentenverhalten
6
Sports marketing
6
Football
4
Fußball
4
Sport
4
Sport event
4
Sports
4
Sportveranstaltung
4
Athletes
3
China
3
NBA
3
Sportler
3
Brand management
2
Gambling
2
Glücksspiel
2
Markenführung
2
NCAA basketball
2
Sponsoring
2
Sponsorship
2
Arbeitsgruppe
1
Arbeitslosigkeit
1
Artificial intelligence
1
Attendance
1
Baseball
1
Baseball marketing
1
Basketball
1
Bias
1
Brand identification
1
Branding
1
Brasilien
1
Brazil
1
Case study
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Chen, Xiaoying
1
Depken, Craig A.
1
Fink, Janet S.
1
Gandar, John M.
1
Grohs, Reinhard
1
James, Jeffrey D.
1
Koll, Oliver
1
Lei, Chundong
1
Lintumäki, Petri
1
Meng, Xiao
1
Pu, Haozhou
1
Reisinger, Heribert
1
Rocha, Claudio M.
1
Wang, Jerred Junqi
1
Woisetschläger, David
1
Zhang, James J.
1
Zhou, Liangjun
1
more ...
less ...
Published in...
All
Eastern economic journal : EEJ
European journal of marketing : EJM
International journal of sports marketing & sponsorship
Sport marketing quarterly : preferred journal of the Sport Marketing Association
17
International journal of sport management and marketing : IJSMM
15
Sport management review
10
Journal of sport management : the official journal of the North American Society of Sport Management
6
Journal of sports economics
6
International journal of sport finance
4
European Sport management quarterly : ESMQ
3
Journal of promotion management : JPM
3
Journal for global business advancement : JGBA
2
Services marketing quarterly
2
Sport public relations and communication
2
American journal of business : applying research to practice ; AJB
1
Corporate reputation review
1
Digital business
1
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
1
Future Business Journal
1
Gabler Research
1
Hamburg Contemporary Economic Discussions
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of entrepreneurship and small business
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing communications
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of risk and financial management : JRFM
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing i menedžment innovacij : m&mi
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Sport and public policy : social, political, and economic perspectives
1
Sport, Business and Management : an international journal ; SBM
1
SpringerLink / Bücher
1
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
2
Integrity fees in sports betting markets
Depken, Craig A.
;
Gandar, John M.
- In:
Eastern economic journal : EEJ
47
(
2021
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10012434051
Saved in:
3
The development of NBA in China : a glocalization perspective
Zhou, Liangjun
;
Wang, Jerred Junqi
;
Chen, Xiaoying
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011695284
Saved in:
4
The distant fan segment : exploring motives and psychological connection of International National Basketball Association fans
Pu, Haozhou
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 418-438
Persistent link: https://www.econbiz.de/10011821800
Saved in:
5
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
6
Patriotism, national athlets and intention to purchase international sports products
Rocha, Claudio M.
;
Fink, Janet S.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011289385
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->