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~isPartOf:"Edition Wissenschaft Apprimus"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Innovatives Industriegütermarketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Research"
~language:"eng"
~subject:"Leistungsbündel"
~subject:"Selling"
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Leistungsbündel
Selling
B-to-B-Marketing
36
Business-to-business marketing
36
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
10
Relationship marketing
10
Salespeople
10
Verkaufspersonal
10
business-to-business marketing
10
Customer value
6
Kundenwert
6
Verkauf
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
Innovation
4
Theorie
4
Theory
4
Innovationsmanagement
3
Marketing management
3
Marketingmanagement
3
sales management
3
Agency theory
2
Bundling strategy
2
Business network
2
Business-to-Business-Marketing
2
Corporate culture
2
Customer acquisition
2
Deutschland
2
Erfolgsfaktor
2
Firm value
2
Führungskräfte
2
Germany
2
High technology
2
Hochtechnologie
2
Innovation management
2
Kundengewinnung
2
Kundenorientierung
2
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8
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English
German
10
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Homburg, Christian
2
Lilien, Gary L.
2
Schmitz, Christian
2
Alavi, Sascha
1
Borgh, Michel van der
1
Bornemann, Torsten
1
Colm, Laura
1
Frieß, Maximilian
1
Grewal, Rajdeep
1
Habel, Johannes
1
Hahn, Alexander
1
Hohenberg, Sebastian
1
Jensen, Ove
1
Lam, Son K.
1
Lee, You-Cheong
1
Nijssen, E. J.
1
Ordanini, Andrea
1
Reinartz, Werner J.
1
Shi, Huanhuan
1
Sridhar, Shrihari
1
Ulaga, Wolfgang
1
Xu, Juan
1
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Edition Wissenschaft Apprimus
Harvard-Business-Manager : das Wissen der Besten
Innovatives Industriegütermarketing
Journal of marketing
Research
Industrial marketing management : the international journal for industrial and high-tech firms
79
The journal of business & industrial marketing
24
Journal of business research : JBR
17
Journal of business-to-business marketing
14
Journal of personal selling & sales management
9
Journal of the Academy of Marketing Science
8
Harvard business review : HBR
6
The journal of personal selling & sales management : JPSSM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Business horizons
3
European journal of marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service research
3
Asia Pacific journal of marketing and logistics
2
Business Guides on the Go
2
European business review
2
European research on management and business economics
2
International business review : the official journal of the European International Business Academy
2
International journal of business environment : IJBE
2
International journal of logistics : research and applications
2
International journal of services and operations management
2
Italian journal of marketing : ITJM
2
Journal of personal selling & sales management : JPSSM
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of retailing and consumer services
2
Journal of revenue and pricing management
2
Journal of service management
2
Journal of strategic marketing
2
Naše gospodarstvo : NG
2
A Productivity Press book
1
AIM Research working paper series
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Cogent business & management
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
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ECONIS (ZBW)
8
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1
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8
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date (oldest first)
1
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
2
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
3
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
4
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
5
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
6
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
7
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
8
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
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