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~isPartOf:"Edition Wissenschaft Apprimus"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
~isPartOf:"The journal of consumer marketing"
~subject:"Europäische Union"
~subject:"Konsumentenverhalten"
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Europäische Union
Konsumentenverhalten
Handelsmarke
13
Consumer behaviour
11
Store brand
10
Brand
5
Markenartikel
5
Brand image
4
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4
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3
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Edition Wissenschaft Apprimus
Schriftenreihe Studien zum Konsumentenverhalten
The journal of consumer marketing
Journal of retailing and consumer services
50
International journal of retail & distribution management
22
The international review of retail, distribution and consumer research
16
The journal of product & brand management
14
Journal of business research : JBR
13
Journal of retailing
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Springer Proceedings in Business and Economics
9
SpringerLink / Bücher
8
European journal of marketing : EJM
6
Journal of food products marketing
6
Journal of marketing
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Australasian marketing journal
5
European journal of operational research : EJOR
5
Journal of marketing management : MM
5
Report / Marketing Science Institute
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Gabler Edition Wissenschaft
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Journal of euromarketing
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Applied economics
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Applied economics letters
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Cogent business & management
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European retail research
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International journal of electronic marketing and retailing : IJEMR
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International journal of production economics
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Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business & economics research
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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Report / Marketing Science Institute / Marketing Science Institute
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Review of industrial organization : RIO
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The IUP journal of brand management : IJBRM
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Transportation research / E : an international journal
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Annales Universitatis Mariae Curie-Skłodowska / H
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ECONIS (ZBW)
11
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11
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1
Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
-
2021
Persistent link: https://www.econbiz.de/10012598486
Saved in:
2
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
3
Extended self : implications for country-of-origin
Cui, Annie Peng
;
Fitzgerald, M. Paula
;
Donovan, Karen Russo
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
Saved in:
4
Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
5
Unbranding : threat to brands, opportunity for generics and store brands
Mayer, Peter
;
Vambery, Robert G.
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 140-149
Persistent link: https://www.econbiz.de/10009747197
Saved in:
6
Does consumers' personal involvement have an influence on store brand buying proneness?
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 553-562
Persistent link: https://www.econbiz.de/10010232016
Saved in:
7
Assessing quality perception of private labels : intransient cues and consumer characteristics
Bao, Yongchuan
;
Sheng, Shibin
;
Bao, Yeqing
;
Stewart, …
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 448-458
Persistent link: https://www.econbiz.de/10009407558
Saved in:
8
The effect of individualism on private brand perception: a cross-cultural investigation
Tifferet, Sigal
;
Herstein, Ram
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10008651289
Saved in:
9
Private label branding in China : what do US and Chinese students think?
Lupton, Robert A.
;
Rawlinson, David R.
;
Braunstein, Lori A.
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 104-113
Persistent link: https://www.econbiz.de/10003987425
Saved in:
10
Wahl von Markenartikeln und Channel-Brands bei vertikalen Distributionskonzepten : eine integrative, verhaltenswissenschaftliche Untersuchung am Beispiel von Konsumgüterindustrie u...
Neidhart, Michael
-
2007
Persistent link: https://www.econbiz.de/10013435810
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