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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing"
~subject:"Beschwerdemanagement"
~subject:"Social web"
~subject:"Vertriebsweg"
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Search: subject_exact:"Kundenbeziehungen"
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Beschwerdemanagement
Social web
Vertriebsweg
Beziehungsmarketing
281
Relationship marketing
281
Consumer behaviour
135
Konsumentenverhalten
135
Einzelhandel
52
Retail trade
52
Customer satisfaction
45
Kundenzufriedenheit
45
Internet marketing
41
Online-Marketing
41
Social Web
38
Brand management
37
Markenführung
37
Marketing management
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Marketingmanagement
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Brand image
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Online-Handel
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Kundenintegration
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Customer experience
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Lieferantenmanagement
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Supplier relationship management
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Complaint management
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Customer service
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Customer value
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Neslin, Scott A.
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Adjei, Mavis T.
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Ang, Lawrence
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Baptista, Paulo de Paula
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Bayram, Pelin
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Bilgicer, Tolga
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Biswas, Dipayan
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Black, Hulda G.
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Bozkurt, Sıddık
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Chen, Jialie
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of marketing management : MM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing
Journal of business research : JBR
143
Journal of retailing and consumer services
111
Industrial marketing management : the international journal for industrial and high-tech firms
51
International journal of hospitality management
35
International journal of internet marketing and advertising : IJIMA
35
The journal of services marketing
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
The journal of product & brand management
32
Journal of strategic marketing
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Marketing intelligence & planning
24
The service industries journal
24
Business horizons
23
Journal of hospitality marketing & management
23
Journal of marketing
23
The journal of brand management : an international journal
23
Journal of the Academy of Marketing Science
22
Asia Pacific journal of marketing and logistics
20
International journal of electronic marketing and retailing : IJEMR
20
Service business
20
SpringerLink / Bücher
20
Cogent business & management
19
Journal of internet commerce
19
Journal of service management
19
Journal of service research : JSR
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Psychology & marketing
18
Technological forecasting & social change : an international journal
18
International journal of business information systems : IJBIS
17
Journal of promotion management : innovations in planning and applied research
17
International journal of contemporary hospitality management
16
International journal of electronic customer relationship management : IJECRM
16
Journal of marketing communications
15
The journal of business & industrial marketing
15
Tourism management : research, policies, practice
15
Journal of service research
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
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ECONIS (ZBW)
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
3
Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Yao, Qi
;
Kuai, Ling
;
Jiang, Lan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 734-753
Persistent link: https://www.econbiz.de/10014428169
Saved in:
4
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
5
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
6
Evaluating strategies for promoting retail mobile channel using a hidden Markov model
Chen, Jialie
;
Rao, Vithala R.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014283362
Saved in:
7
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
8
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
9
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
10
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
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