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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of retailing"
~subject:"Beziehungsmarketing"
~subject:"Kundenbindungsprogramm"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Kundenbeziehungen"
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Beziehungsmarketing
Kundenbindungsprogramm
Lieferantenmanagement
Relationship marketing
143
Consumer behaviour
68
Konsumentenverhalten
68
Einzelhandel
47
Retail trade
47
Customer satisfaction
24
Kundenzufriedenheit
24
Dienstleistungsqualität
16
Service quality
16
Distribution channel
15
Vertriebsweg
15
Online retailing
13
Online-Handel
13
Marketing management
12
Marketingmanagement
12
E-commerce
11
Electronic Commerce
11
Brand management
10
Markenführung
10
Customer experience
9
Loyalty program
8
Beschwerdemanagement
7
Complaint management
7
Customer service
7
Kundenservice
7
Ladengestaltung
7
Salespeople
7
Store design
7
Verkaufspersonal
7
Brand image
6
Markenimage
6
Retailing
6
Brand
5
Customer journey
5
Data protection
5
Datenschutz
5
Internet marketing
5
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40
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40
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Helmke, Stefan
11
Uebel, Matthias
11
Grewal, Dhruv
8
Noble, Stephanie M.
5
Dangelmaier, Wilhelm
4
Papenhoff, Heike
4
Verhoef, Peter C.
4
Cronin, J. J.
3
Evanschitzky, Heiner
3
Lemon, Katherine N.
3
Neslin, Scott A.
3
Nordfält, Jens
3
Pauwels, Koen
3
Roggeveen, Anne L.
3
Birker, Benjamin
2
Biswas, Dipayan
2
Blut, Markus
2
Bollers, Andrea
2
Busch, Axel
2
Calantone, Roger J.
2
Chen, Jialie
2
Frischkorn, Rainer
2
Fumagalli, Elena
2
Gangwar, Manish
2
Gustafsson, Anders
2
Hippner, Hajo
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Hult, G. Tomas M.
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Kumar, V.
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Langemann, Timo
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Langerak, Fred
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Lübke, Karsten
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Mittal, Vikas
2
Pepels, Werner
2
Reinartz, Werner J.
2
Rese, Mario
2
Rudolph, Thomas
2
Ruyter, Ko de
2
Schumann, Jan Hendrik
2
Schwarz, Katrin
2
Sexauer, Hagen J.
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of retailing
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
143
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61
Szenarien, Wargaming und Simulationen als zukunfts- und entscheidungsorientierte Instrumente im Customer Relationship Management
Stoffels, Mario
- In:
Effektives Customer Relationship Management : …
,
(pp. 243-257)
.
2017
Persistent link: https://www.econbiz.de/10011599200
Saved in:
62
CRM in der Praxis - die Auswahl des passenden CRM ist gar nicht so einfach
Midderhoff, Sarah
- In:
Effektives Customer Relationship Management : …
,
(pp. 259-277)
.
2017
Persistent link: https://www.econbiz.de/10011599202
Saved in:
63
Trade Marketing
Bollers, Andrea
- In:
Effektives Customer Relationship Management : …
,
(pp. 279-291)
.
2017
Persistent link: https://www.econbiz.de/10011599203
Saved in:
64
Unternehmensübergreifende Planung als Schnittstelle zwischen CRM und SCM
Busch, Axel
;
Langemann, Timo
- In:
Effektives Customer Relationship Management : …
,
(pp. 293-306)
.
2017
Persistent link: https://www.econbiz.de/10011599206
Saved in:
65
Cross-Buying-Effekte in Multi-Partner-Bonusprogrammen
Rese, Mario
;
Papenhoff, Heike
;
Wilke, Annika
- In:
Effektives Customer Relationship Management : …
,
(pp. 307-319)
.
2017
Persistent link: https://www.econbiz.de/10011599210
Saved in:
66
Serviceorientiertes Controllingsystem als Basis für unternehmensinternes CRM
Frischkorn, Rainer
- In:
Effektives Customer Relationship Management : …
,
(pp. 321-333)
.
2017
Persistent link: https://www.econbiz.de/10011599212
Saved in:
67
Forcierung von CRM durch spielerische Weiterbildung
Wunsch, Tobias
;
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 335-341)
.
2017
Persistent link: https://www.econbiz.de/10011599216
Saved in:
68
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
69
How does corporate social responsibility affect consumer response to service failure in buyer-seller relationships?
Bolton, Lisa E.
;
Mattila, Anna S.
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10010500739
Saved in:
70
Managing complaints to improve customer profitability
Cambra-Fierro, Jesus
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10010500745
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