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~isPartOf:"Electronic commerce research"
~subject:"Data Mining"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
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Data Mining
Digitale Plattform
Konsumentenverhalten
Social Web
79
Social web
79
Consumer behaviour
30
Internet marketing
28
Online-Marketing
28
E-commerce
24
Electronic Commerce
24
Online retailing
22
Online-Handel
22
Social network
19
Soziales Netzwerk
19
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
8
Personalisierung
8
Personalization
8
Relationship marketing
8
Social media
8
Social commerce
7
China
6
Data mining
6
Digital platform
6
Internet
6
Social relations
6
Soziale Beziehungen
6
Business network
5
Sentiment analysis
5
Unternehmensnetzwerk
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Confidence
4
Knowledge
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Knowledge management
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Wissensmanagement
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3
Brand management
3
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3
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Article
36
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36
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36
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English
36
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Martinez, Luis F.
2
Bakshi, Sambit
1
Barnes, Stuart
1
Basu, Tanmay
1
Benkenstein, Martin
1
Brengman, Malaika
1
Cai, Shaohan
1
Calderón-Monge, Esther
1
Cao, Erbao
1
Cardoso, Sofia
1
Chakraborti, Swapnajit
1
Chattopadhyay, Swarup
1
Chen, Anran
1
Chen, Guoqing
1
Chen, Kun
1
Chen, Lili
1
Chen, Xiayu
1
Choo, Kim-Kwang Raymond
1
Chu, Xiumin
1
Das, Asit K.
1
Dash, Amiya Kumar
1
De Keyzer, Freya
1
Dens, Nathalie
1
Ding, Zhengping
1
Dou, Wenyu
1
Eisingerich, Andreas B
1
Fan, Weiguo
1
Feng, Yan
1
Fischer, Thomas
1
Flanagin, Andrew J.
1
Fritze, Martin Paul
1
Fu, Dongpu
1
Gani, Showkat
1
Ghosh, Kuntal
1
Guo, Qiang
1
Guo, Yue
1
Hartsell, Ethan
1
Hellemans, Johan
1
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1
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Electronic commerce research
Journal of business research : JBR
222
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
Technological forecasting & social change : an international journal
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of marketing communications
48
Information systems research : ISR
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
44
Journal of internet commerce
44
Tourism management : research, policies, practice
42
Journal of management information systems : JMIS
41
International journal of consumer studies
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
39
Psychology & marketing
39
The journal of brand management : an international journal
36
Cogent business & management
35
International journal of electronic commerce : IJEC
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of hospitality management
32
Journal of marketing
31
Journal of marketing management : MM
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of business information systems : IJBIS
30
International journal of technology marketing : IJTMkt
29
Electronic markets : EM ; the international journal of electronic commerce and business media
28
Journal of the Academy of Marketing Science
28
Journal of travel and tourism marketing
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Marketing intelligence & planning
26
International journal of contemporary hospitality management
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Young consumers : insight and ideas for responsible marketers
25
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ECONIS (ZBW)
36
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31
Investigating transitive influences on WOM : from the product network perspective
Chen, Kun
;
Luo, Peng
;
Wang, Huaiqing
- In:
Electronic commerce research
17
(
2017
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10011699145
Saved in:
32
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
33
eWOM persuasiveness : do eWOM platforms and product type matter?
Tsao, Wen-Chin
;
Hsieh, Ming-Tsang
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 509-541
Persistent link: https://www.econbiz.de/10011400946
Saved in:
34
Mitigating risk in ecommerce transactions : perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention
Flanagin, Andrew J.
;
Metzger, Miriam J.
;
Pure, Rebekah
; …
- In:
Electronic commerce research
14
(
2014
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010362466
Saved in:
35
Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
Hsieh, Jung-kuei
;
Hsieh, Yi-ching
;
Tang, Yu-chien
- In:
Electronic commerce research
12
(
2012
)
2
,
pp. 201-204
Persistent link: https://www.econbiz.de/10009567066
Saved in:
36
Virtual item purchase behavior in virtual worlds : an exploratory investigation
Guo, Yue
;
Barnes, Stuart
- In:
Electronic commerce research
9
(
2009
)
1/2
,
pp. 77-96
Persistent link: https://www.econbiz.de/10003851293
Saved in:
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