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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of international marketing"
~subject:"Konsumentenverhalten"
~subject:"Virales Marketing"
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Search: subject:"Vertrieb"
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Konsumentenverhalten
Virales Marketing
Online retailing
264
Online-Handel
264
Consumer behaviour
197
E-commerce
155
Electronic Commerce
154
International marketing
125
Internationales Marketing
125
Beziehungsmarketing
53
Relationship marketing
53
Internet marketing
52
Online-Marketing
52
Einzelhandel
46
Retail trade
46
Social Web
37
Social web
37
Brand management
35
Markenführung
35
Internet
32
Distribution channel
29
Vertriebsweg
29
Website
28
China
27
Marketing management
24
Marketingmanagement
24
Brand image
23
Markenimage
23
Viral marketing
23
Customer satisfaction
22
Kundenzufriedenheit
22
Personalization
20
Confidence
19
Globalisierung
19
Globalization
19
Personalisierung
19
Vertrauen
19
Multinationales Unternehmen
18
Transnational corporation
18
USA
18
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Undetermined
99
Free
3
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Article
204
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1
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Article in journal
205
Aufsatz in Zeitschrift
205
Conference paper
2
Konferenzbeitrag
2
Collection of articles of several authors
1
Sammelwerk
1
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English
205
Author
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Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Martinez, Luis F.
3
Nijssen, E. J.
3
Alden, Dana
2
Brengman, Malaika
2
Coulter, Robin A.
2
Dennis, Charles
2
Douglas, Susan P.
2
Faßnacht, Martin
2
Forsythe, Sandra
2
Guo, Xiaoling
2
Kluge, Philipp Nikolaus
2
Kumar, V.
2
Liao, Qinyu
2
Lim, Chae Mi
2
Liu, Qihua
2
Magnusson, Peter
2
Mou, Jian
2
Papadopoulos, Nicolas G.
2
Papagiannidis, Savvas
2
Qiuzhen, Wang
2
Shainesh, G.
2
Steenkamp, Jan-Benedict E. M.
2
Strizhakova, Yuliya
2
Sugumaran, Vijayan
2
Teng, Ching-i
2
Vazquez, Delia
2
Westjohn, Stanford A.
2
Yang, Kiseol
2
Zhang, Liyi
2
Al-Maghrabi, Talal
1
Alamanos, Eleftherios
1
Alegret Cotas, Alejandro
1
Altaras, Selin
1
Amasiatu, Chioma Vivian
1
Amin, Muslim
1
Andrés-Martínez, María-Encarnasción
1
Anjaly, Bhawna
1
Arce-Urriza, Marta
1
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Electronic commerce research and applications
Electronic commerce research
International journal of retail & distribution management
Journal of international marketing
Journal of retailing and consumer services
354
Journal of business research : JBR
215
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
86
Journal of internet commerce
86
International journal of electronic marketing and retailing : IJEMR
85
Information systems research : ISR
65
Asia Pacific journal of marketing and logistics
58
The international review of retail, distribution and consumer research
55
Cogent business & management
54
International journal of internet marketing and advertising : IJIMA
54
International journal of hospitality management
50
Journal of electronic commerce research : JECR
50
Journal of retailing
50
International journal of retail and distribution management
49
International marketing review
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Journal of international consumer marketing
48
International journal of consumer studies
47
Management science : journal of the Institute for Operations Research and the Management Sciences
46
International journal of electronic commerce : IJEC
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
International journal of e-business research : an official publication of the Information Resources Management Association
42
Psychology & marketing
42
Journal of global marketing
41
Journal of management information systems : JMIS
41
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
37
International journal of business information systems : IJBIS
36
Journal of fashion marketing and management
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Journal of the Academy of Marketing Science
28
Tourism management : research, policies, practice
27
Technological forecasting & social change : an international journal
26
Journal of marketing
25
International journal of contemporary hospitality management
24
International journal of electronic business : IJEB
23
Journal of consumer behaviour
23
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ECONIS (ZBW)
205
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1
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10
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205
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
The impact of COVID-19 pandemic restrictions on offline and online grocery shopping : new normal or old habits?
Brüggemann, Philipp
;
Olbrich, Rainer
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2051-2072
Persistent link: https://www.econbiz.de/10014418063
Saved in:
3
Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian
;
Hartmann, Michael
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
Saved in:
4
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
5
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
6
Rationality manipulation during consumer decision-making process : an analysis of Alibaba’s online shopping carnival
Li, Tianshi
;
Li, Wenli
;
Zhao, Yuqing
;
Ma, Jingpei
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 331-364
Persistent link: https://www.econbiz.de/10014251657
Saved in:
7
Personal antecedents of perceived deceptive pricing in online retailing : the moderating role of price inequality
Riquelme, Isabel P.
;
Román, Sergio
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 739-783
Persistent link: https://www.econbiz.de/10014251914
Saved in:
8
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
9
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
10
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
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