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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of international marketing"
~subject:"Internet marketing"
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Internet marketing
Online retailing
196
Online-Handel
196
Consumer behaviour
142
Konsumentenverhalten
142
E-commerce
130
Electronic Commerce
129
International marketing
122
Internationales Marketing
122
Online-Marketing
40
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37
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37
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25
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23
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23
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20
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Liu, Qihua
2
Martinez, Luis F.
2
Zhang, Liyi
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Asiati, Diah Isnaini
1
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1
Benyoucef, Morad
1
Bos, Joost van den
1
Cardoso, Sofia
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1
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Electronic commerce research and applications
Electronic commerce research
Journal of international marketing
Journal of business research : JBR
72
Journal of retailing and consumer services
72
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
International journal of internet marketing and advertising : IJIMA
35
Journal of management information systems : JMIS
34
Information systems research : ISR
32
International journal of hospitality management
29
International journal of electronic marketing and retailing : IJEMR
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of internet commerce
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of electronic commerce research : JECR
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Technological forecasting & social change : an international journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of hospitality marketing & management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Tourism management : research, policies, practice
16
Journal of retailing
15
International journal of contemporary hospitality management
14
Journal of marketing communications
14
International journal of business information systems : IJBIS
13
International journal of electronic commerce : IJEC
13
Cogent business & management
12
International journal of retail & distribution management
12
International journal of technology marketing : IJTMkt
11
Journal of international consumer marketing
11
Journal of marketing research
11
Springer eBook Collection
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of retail and distribution management
10
Journal of marketing
10
Lehrbuch
10
Management information systems : mis quarterly
10
Electronic markets : the international journal on networked business
9
Global business review
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
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ECONIS (ZBW)
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
3
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
4
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
5
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
6
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
7
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
8
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
9
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
10
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
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