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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of international marketing"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Online retailing
247
Online-Handel
247
Consumer behaviour
199
International marketing
124
Internationales Marketing
124
E-commerce
110
Electronic Commerce
110
Internet marketing
67
Online-Marketing
67
Beziehungsmarketing
49
Relationship marketing
49
Einzelhandel
43
Retail trade
43
Social Web
43
Social web
43
Website
40
Brand management
33
Markenführung
33
Viral marketing
33
Virales Marketing
33
Confidence
28
Vertrauen
28
Customer satisfaction
27
Internet
27
Kundenzufriedenheit
27
Distribution channel
25
Vertriebsweg
25
Brand image
22
China
22
Markenimage
22
Experiment
21
Marketing management
21
Marketingmanagement
21
USA
21
United States
21
Dienstleistungsqualität
19
Firm performance
19
Globalisierung
19
Globalization
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English
199
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Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Nijssen, E. J.
3
Alden, Dana
2
Cheung, Christy M. K.
2
Coulter, Robin A.
2
Cyr, Dianne J.
2
Dennis, Charles
2
Dolen, Willemijn M. van
2
Doong, Her-sen
2
Douglas, Susan P.
2
Faßnacht, Martin
2
Forsythe, Sandra
2
Guo, Xiaoling
2
Hua, Zhongsheng
2
Kluge, Philipp Nikolaus
2
Kumar, V.
2
Li, Hongxiu
2
Lim, Chae Mi
2
Lu, Yaobin
2
Magnusson, Peter
2
Papadopoulos, Nicolas G.
2
Shainesh, G.
2
Shukla, Paurav
2
Steenkamp, Jan-Benedict E. M.
2
Strizhakova, Yuliya
2
Turel, Ofir
2
Vazquez, Delia
2
Verhagen, Tibert
2
Wang, Hui-chih
2
Westjohn, Stanford A.
2
Wu, Ji
2
Wu, Yi
2
Yang, Kiseol
2
Yu, Jie
2
Ahn, Tony
1
Al-Maghrabi, Talal
1
Al-Marzouq, Mohammad
1
Alamanos, Eleftherios
1
Alonso-Almeida, María del Mar
1
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Electronic commerce research and applications
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of retail & distribution management
Journal of international marketing
Journal of retailing and consumer services
351
Journal of business research : JBR
200
International journal of electronic marketing and retailing : IJEMR
85
Journal of internet commerce
83
Electronic commerce research
73
Asia Pacific journal of marketing and logistics
57
Information systems research : ISR
56
International journal of internet marketing and advertising : IJIMA
52
The international review of retail, distribution and consumer research
52
Cogent business & management
51
International marketing review
49
International journal of retail and distribution management
48
Journal of retailing
48
Journal of electronic commerce research : JECR
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Journal of international consumer marketing
45
International journal of consumer studies
44
International journal of hospitality management
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
Journal of global marketing
41
International journal of electronic commerce : IJEC
40
Psychology & marketing
40
International journal of business information systems : IJBIS
36
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Journal of fashion marketing and management
32
Journal of management information systems : JMIS
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of the Academy of Marketing Science
26
Technological forecasting & social change : an international journal
25
International journal of electronic business : IJEB
23
Journal of marketing
22
Tourism management : research, policies, practice
22
International journal of contemporary hospitality management
21
The journal of product & brand management
21
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ECONIS (ZBW)
199
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
3
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
4
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
5
Design shopping as an experience : exploring the effect of the live-streaming shopping characteristics on consumers' participation intention and memorable experience
Gu, Yu
;
Cheng, Xusen
;
Shen, Jia
- In:
Information & management : the internat. journal of …
60
(
2023
)
5
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014466174
Saved in:
6
Unlocking the shopping myth : can smartphone dependency relieve shopping anxiety? : a mixed-methods approach in UK Omnichannel retail
Lyu, Jing
;
Krasonikolakis, Ioannis
;
Chen, Cheng-Hao
- In:
Information & management : the internat. journal of …
60
(
2023
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014466181
Saved in:
7
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
8
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
9
Do women and men click differently? : mobile devices mitigate gender differences in online dating
Fink, Lior
;
Ilany-Tzur, Naama
;
Yam, Hadar
;
Sokhina, Svetlana
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303269
Saved in:
10
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
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