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~isPartOf:"Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Ooi, Keng-Boon"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Markenartikel"
~subject:"Service quality"
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B-to-B-Marketing
Brand management
Clothing
Konsumentenverhalten
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Markenartikel
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Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
8
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5
Markenführung
4
Brand image
3
Dienstleistungsqualität
3
Markenimage
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Marketingmanagement
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Online-Marketing
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relationship marketing
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Advertising
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Artificial intelligence
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Artificial neural network
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Behavioral targeting advertising
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Bekleidung
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Business-to-business marketing
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Ooi, Keng-Boon
Dwivedi, Yogesh Kumar
3
Kautish, Pradeep
3
Akram, Muhammad Shakaib
2
Balaji, M. S.
2
Barnes, Stuart J.
2
Bhatti, Zeeshan Ahmed
2
Caputa, Wiesława
2
Chen, Shih-Chih
2
Divakaran, Pradeep Kumar Ponnamma
2
Foroudi, Pantea
2
Gupta, Suraksha
2
Hajli, Nick
2
Huang, Tseng-Lung
2
Lin, Chieh-Peng
2
Liu, Ben Shaw-ching
2
McLean, Graeme J.
2
Nadeem, Waqar
2
Osei-Frimpong, Kofi
2
Shareef, Mahmud Akhter
2
Svensson, Göran
2
Tan, Garry Wei-Han
2
Teck Ming Tan
2
Torres, Ivonne M.
2
Xiong, Jie
2
Xun, Jiyao
2
Yu, Qionglei
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Zúñiga, Miguel Ángel
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Acquila-Natale, Emiliano
1
Agarwal, Anurag K.
1
Agarwal, Reeti
1
Ahammad, Mohammad F.
1
Ahuja, Vandana
1
AlKheder, Sharaf
1
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1
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Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
Technological forecasting & social change : an international journal
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Marketing intelligence & planning
6
The marketing review
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of international consumer marketing
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
International studies of management and organization
4
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
The international journal of bank marketing : IJBM
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of business competition and growth : IJBCG
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of marketing for higher education
2
Journal of strategic marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business process management journal
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Information technology and management
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
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ECONIS (ZBW)
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
3
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
4
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
5
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
6
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
7
Alexa, what's on my shopping list? : transforming customer experience with digital voice assistants
Eugene Cheng-xi Aw
;
Tan, Garry Wei-Han
;
Cham Tat Huei
; …
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013429231
Saved in:
8
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
9
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
10
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
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