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~isPartOf:"European journal of marketing"
~language:"ces"
~language:"eng"
~source:"econis"
~subject:"Brand image"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Kundenzufriedenheit
Consumer behaviour
131
Konsumentenverhalten
130
Brand management
32
Markenführung
32
Markenimage
29
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Advertising effects
20
Brand
20
Werbewirkung
20
Markenartikel
19
Internet marketing
17
Online-Marketing
17
Customer satisfaction
16
Eating habit
15
Ernährungsverhalten
15
Social Web
15
Social web
15
Advertising
13
Werbung
13
Body weight
10
Consumer behavior
10
Dienstleistungsqualität
10
Körpergewicht
10
Service quality
10
Social media
9
Experiment
8
Food
8
Lebensmittel
8
Luxury goods
8
Luxusgüter
8
Online retailing
8
Online-Handel
8
Personality psychology
8
Persönlichkeitspsychologie
8
Satisfaction
8
Viral marketing
8
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Undetermined
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Article
43
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Czech
English
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Eisingerich, Andreas Benedikt
2
Foscht, Thomas
2
Abboud, Liliane
1
Akhavannasab, Sanam
1
Allen, Peter M.
1
Arli, Denni
1
Arnold, Todd
1
Aro, Kaisa
1
Aziz, Rahila
1
Balabanis, George
1
Banik, Shanta
1
Barbosa, Isabel
1
Barnes, Donald C.
1
Beatty, Sharon E.
1
Borges, Ana Pinto
1
Bowen, Michael
1
Brandão, Amélia Maria Pinto da Cunha
1
Brennan, Stacey M.
1
Brochado, Ana
1
Bruce, Helen L.
1
Burton, Jamie
1
Cakici, N. Meltem
1
Casidy, Riza
1
Cayla, Julien
1
Chan, Eugene Y.
1
Chang, Sue Ryung
1
Chatterjee, Swagato
1
Cheng, Yimin
1
Chowdhury, Rafi M. M. I.
1
Colicev, Anatoli
1
Collier, Joel E.
1
Conduit, Jodie
1
Cova, Bernard
1
Cui, Annie Peng
1
Cui, Xuebin
1
Dantas, Danilo C.
1
Daunt, Kate L.
1
De Bruyn, Arnaud
1
De Villiers, Rouxelle
1
Dineva, Denitsa
1
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European journal of marketing
Journal of retailing and consumer services
516
Journal of business research : JBR
498
The journal of product & brand management
248
International journal of hospitality management
230
The journal of brand management : an international journal
217
Psychology & marketing
141
Asia Pacific journal of marketing and logistics
130
Cogent business & management
113
Journal of travel and tourism marketing
112
The journal of services marketing
110
Journal of hospitality marketing & management
107
European journal of marketing : EJM
104
International journal of contemporary hospitality management
92
Journal of strategic marketing
84
Journal of international consumer marketing
82
Tourism management : research, policies, practice
79
Journal of marketing communications
78
Marketing intelligence & planning
73
International journal of consumer studies
66
Services marketing quarterly
66
The journal of consumer marketing
66
The service industries journal
66
Journal of global marketing
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Marketing letters : a journal of research in marketing
61
Journal of Islamic marketing
60
Journal of the Academy of Marketing Science
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of marketing
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
International marketing review
54
Journal of fashion marketing and management
54
The international review of retail, distribution and consumer research
53
International journal of retail & distribution management
52
Tourism management perspectives : TMP
51
International journal of electronic marketing and retailing : IJEMR
50
Journal of promotion management : innovations in planning and applied research
50
Service business
49
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
48
International journal of internet marketing and advertising : IJIMA
46
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ECONIS (ZBW)
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1
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
2
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
3
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
4
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
5
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
6
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
7
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
8
The risk of embarrassment in buying luxury counterfeits : do face-conscious consumers care?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1996-2020
Persistent link: https://www.econbiz.de/10014342198
Saved in:
9
Using affixed labels in persuasion : perceived product newness as a mediator
Ku, Hsuan-Hsuan
;
Hsu, Yun-Hsuan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2142-2172
Persistent link: https://www.econbiz.de/10014342208
Saved in:
10
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
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