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~isPartOf:"European journal of marketing"
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Consumer behaviour
75
Konsumentenverhalten
75
Brand management
47
Markenführung
47
Relationship marketing
40
Beziehungsmarketing
39
Brand image
35
Markenimage
35
Social Web
30
Social web
30
Brand
28
Internet marketing
27
Markenartikel
27
Online-Marketing
27
Customer satisfaction
19
Kundenzufriedenheit
19
Social media
18
Advertising effects
14
Werbewirkung
14
Dienstleistungsqualität
13
Emotion
13
Service quality
13
Viral marketing
13
Virales Marketing
13
Marketing management
12
Marketingmanagement
12
Advertising
10
Lieferantenmanagement
10
Marketing
10
Supplier relationship management
10
Werbung
10
Branding
8
Customer integration
8
Kundenintegration
8
Online retailing
8
Online-Handel
8
Customer service
7
Innovation
7
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7
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English
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Plangger, Kirk
3
Popkowski Leszczyc, Peter T. L.
3
Agnihotri, Raj
2
Avis, Mark
2
Campbell, Colin L.
2
Cui, Annie Peng
2
Dolan, Rebecca
2
Eisingerich, Andreas Benedikt
2
Foscht, Thomas
2
Haruvy, Ernan
2
Itani, Omar S.
2
Kim, Jungkeun
2
Kwon, Junbum
2
Liang, Xiaoning
2
Manika, Danae
2
Noseworthy, Theodore J.
2
Pancer, Ethan
2
Philp, Matthew
2
Rabbanee, Fazlul K.
2
Wiener, Hillary J. D.
2
Wiener, Joshua L.
2
Wilkie, Dean C. H.
2
Aagerup, Ulf
1
Abboud, Liliane
1
Abdul-Ghani, Eathar
1
Abolhasani, Morteza
1
Adithipyangkul, Pattarin
1
Akhavannasab, Sanam
1
Al-Qershi, Osamah M.
1
Alam, Gazi Mahabubul
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Alcaire, Florencia
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Allen, Peter M.
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1
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1
Angulo-Ruiz, Fernando
1
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1
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European journal of marketing
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
152
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11
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
12
COVID-19 and the decline of active social media engagement
Poole, Maxwell
;
Pancer, Ethan
;
Philp, Matthew
; …
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 548-571
Persistent link: https://www.econbiz.de/10014482697
Saved in:
13
All by myself : examining social media's effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression
Tan, Caroline S. L.
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 659-684
Persistent link: https://www.econbiz.de/10014482727
Saved in:
14
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
15
Do salespeople's online profile pictures predict the number of online reviews? : effect of a babyface
Yim, Alexis
;
Price, Bradley
;
Agnihotri, Raj
;
Cui, Annie Peng
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1886-1911
Persistent link: https://www.econbiz.de/10014342177
Saved in:
16
Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.
;
Keeling, Kathleen Anne
; …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
Saved in:
17
Reframing online brand community management : consumer conflicts, their consequences and moderation
Dineva, Denitsa
;
Daunt, Kate L.
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2653-2682
Persistent link: https://www.econbiz.de/10014448573
Saved in:
18
Communicating about sustainability in fashion : a construal level theory approach
Lee, Zoe
;
Gordon-Wilson, Sianne
;
Davies, Iain
;
Pring, Cara
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 313-341
Persistent link: https://www.econbiz.de/10014466304
Saved in:
19
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
20
Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
Saved in:
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