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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of consumer studies"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Kundenzufriedenheit
Markenimage
Consumer behaviour
1,256
Konsumentenverhalten
1,254
Brand management
158
Markenführung
158
Brand image
152
Beziehungsmarketing
112
Relationship marketing
112
Brand
92
Markenartikel
91
Emotion
85
Food
76
Lebensmittel
74
Social Web
73
Social web
73
Customer satisfaction
70
Advertising effects
69
Werbewirkung
69
Environmental consciousness
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Umweltbewusstsein
67
Online retailing
64
Online-Handel
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Internet marketing
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Online-Marketing
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Großbritannien
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United Kingdom
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Advertising
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Einzelhandel
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Retail trade
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Werbung
52
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51
Bibliometrics
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Bibliometrie
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Personality psychology
50
Persönlichkeitspsychologie
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Bekleidung
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Clothing
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English
216
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Grohmann, Bianca
4
Paul, Justin
3
Abosag, Ibrahim
2
Balabanis, George
2
Balaji, M. S.
2
Borges, Ana Pinto
2
Brandão, Amélia Maria Pinto da Cunha
2
Buil, Isabel
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Eisingerich, Andreas Benedikt
2
Erasmus, Alet C.
2
Farah, Maya F.
2
Fetscherin, Marc
2
Foscht, Thomas
2
Guèvremont, Amélie
2
Ilicic, Jasmina
2
Lee, Ha Kyung
2
Lee, Hyun-hwa
2
Lee, Wai Jin
2
Melewar, T. C.
2
Mitchell, Vincent-Wayne
2
O'Cass, Aron
2
Orth, Ulrich R.
2
Paulssen, Marcel
2
Phau, Ian
2
Rabbanee, Fazlul K.
2
Rodrigues, Paula Cristina Lopes
2
Roper, Stuart
2
Rose, Gregory
2
Sok, Phyra
2
Sousa, Ana
2
Stocchi, Lara
2
Tseng, Timmy H.
2
Van der Merwe, Daleen
2
Wang, Cheng Lu
2
Wright, Malcolm
2
Zhou, Liying
2
Zielke, Stephan
2
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European journal of marketing : EJM
European journal of marketing
International journal of consumer studies
Journal of retailing and consumer services
516
Journal of business research : JBR
498
The journal of product & brand management
248
International journal of hospitality management
230
The journal of brand management : an international journal
217
Psychology & marketing
141
Asia Pacific journal of marketing and logistics
130
Cogent business & management
113
Journal of travel and tourism marketing
112
The journal of services marketing
110
Journal of hospitality marketing & management
107
International journal of contemporary hospitality management
92
Journal of strategic marketing
87
Journal of international consumer marketing
82
Journal of marketing communications
81
Tourism management : research, policies, practice
81
Marketing intelligence & planning
73
Services marketing quarterly
67
Journal of global marketing
66
The journal of consumer marketing
66
The service industries journal
66
Journal of the Academy of Marketing Science
65
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Marketing letters : a journal of research in marketing
61
Journal of Islamic marketing
60
Journal of marketing
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
International marketing review
54
Journal of fashion marketing and management
54
The international review of retail, distribution and consumer research
53
International journal of retail & distribution management
52
Journal of promotion management : innovations in planning and applied research
52
Tourism management perspectives : TMP
51
International journal of electronic marketing and retailing : IJEMR
50
Service business
49
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
48
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ECONIS (ZBW)
216
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216
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1
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
2
Tourist personality, value co-creation, and emotional well-being
Uslu, Abdullah
;
Tosun, Petek
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465867
Saved in:
3
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
4
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
Saved in:
5
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
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6
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
7
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
8
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
9
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
10
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
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