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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of consumer studies"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Consumer behaviour
1,234
Konsumentenverhalten
1,232
Brand management
155
Markenführung
155
Brand image
149
Beziehungsmarketing
108
Relationship marketing
108
Brand
90
Markenartikel
89
Emotion
84
Food
76
Lebensmittel
74
Customer satisfaction
70
Kundenzufriedenheit
70
Social Web
69
Social web
69
Advertising effects
68
Werbewirkung
68
Environmental consciousness
66
Umweltbewusstsein
66
Online retailing
62
Online-Handel
62
Internet marketing
60
Online-Marketing
59
Großbritannien
55
United Kingdom
55
Advertising
53
Einzelhandel
52
Retail trade
52
Werbung
52
USA
51
United States
51
Bekleidung
49
Bibliometrics
49
Bibliometrie
49
Clothing
49
Nachhaltige Entwicklung
48
Personality psychology
48
Persönlichkeitspsychologie
48
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149
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Grohmann, Bianca
3
Abosag, Ibrahim
2
Balabanis, George
2
Borges, Ana Pinto
2
Brandão, Amélia Maria Pinto da Cunha
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Fetscherin, Marc
2
Guèvremont, Amélie
2
Ilicic, Jasmina
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Paul, Justin
2
Paulssen, Marcel
2
Phau, Ian
2
Rodrigues, Paula Cristina Lopes
2
Roper, Stuart
2
Sok, Phyra
2
Sousa, Ana
2
Stocchi, Lara
2
Tseng, Timmy H.
2
Wang, Cheng Lu
2
Wright, Malcolm
2
Zhou, Liying
2
Zielke, Stephan
2
Abraham, Mathew
1
Alagarsamy, Subburaj
1
Alpert, Frank
1
Andrews, Lynda
1
Antonides, Gerrit
1
Apaolaza, Vanessa
1
Arli, Denni
1
Arnas, Yaşare Aktaş
1
Arnold, Todd
1
Aro, Kaisa
1
Arora, Vibha
1
Arruda Filho, Emílio José Montero
1
Arya, Vikas
1
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European journal of marketing : EJM
European journal of marketing
International journal of consumer studies
Journal of business research : JBR
352
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
46
Journal of fashion marketing and management
45
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
149
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141
Influences of retail brand trust, off-line patronage, clothing involvement and website quality on online apparel shopping intention
Jones, Christie
;
Kim, Soyoung
- In:
International journal of consumer studies
34
(
2010
)
6
,
pp. 627-637
Persistent link: https://www.econbiz.de/10008736804
Saved in:
142
Effects of social responsibility labelling and brand on willingness to pay for apparel
Hustvedt, Gwendolyn
;
Bernard, John C.
- In:
International journal of consumer studies
34
(
2010
)
6
,
pp. 619-626
Persistent link: https://www.econbiz.de/10008736809
Saved in:
143
Consumer responses to brand extensions: a comprehensive model
Martínez, Eva
;
Pina, José M.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1182-1205
Persistent link: https://www.econbiz.de/10008650633
Saved in:
144
Countering negative country-of-origin effects : the role of evaluation mode
Chu, Po-young
;
Chang, Chia-chi
;
Chen, Chia-yi
;
Wang, Tzu-yun
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639
Saved in:
145
Ethical products and consumer involvement : what's new?
Bezençon, Valéry
;
Blili, Samir
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1305-1321
Persistent link: https://www.econbiz.de/10008661731
Saved in:
146
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
Saved in:
147
How price image dimensions influence shopping intentions for different store formats
Zielke, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 748-770
Persistent link: https://www.econbiz.de/10003989125
Saved in:
148
Mobile phone choice : technology versus marketing ; the brand effect in the Italian market
Petruzzellis, Luca
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 610-634
Persistent link: https://www.econbiz.de/10003990979
Saved in:
149
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
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