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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Price competition
Wettbewerbsstrategie
Marketing management
191
Marketingmanagement
191
Consumer behaviour
32
Konsumentenverhalten
32
Theorie
28
Theory
28
Marketing
24
Brand management
23
Markenführung
23
Beziehungsmarketing
22
Relationship marketing
22
Brand
17
Brand image
17
Markenartikel
17
Markenimage
17
USA
15
United States
15
Competitive strategy
14
Innovation
13
Market entry
12
Markteintritt
12
Advertising
11
Corporate reputation
11
Firm performance
11
Firmenimage
11
Strategic management
11
Strategisches Management
11
Unternehmenserfolg
11
Werbung
11
Distribution channel
10
Großbritannien
10
Preismanagement
10
Pricing strategy
10
United Kingdom
10
Vertriebsweg
10
Corporate culture
9
Integrated marketing communications
9
New product development
9
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9
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19
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Choi, Seung-chan
2
Craig, C. S.
2
DeSarbo, Wayne
2
Douglas, Susan P.
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Boleslavsky, Raphael
1
Caldieraro, Fabio
1
Chan, Tat
1
Ching, Andrew
1
Cotton, Christopher
1
Eliashberg, Jehoshua
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hong, Yuan
1
Ishihara, Masakazu
1
Johnson, Lester W.
1
Karakaya, Fahri
1
Kostecki, Michel M.
1
Kumar, Subodha
1
Kumar, V.
1
Li, Jia
1
Mehra, Amit
1
Nasiry, Javad
1
Ning, Z. Eddie
1
O'Cass, Aron
1
Pancras, Joseph
1
Pierce, Lamar
1
Popescu, Ioana
1
Rao, Vithala R.
1
Sriram, S.
1
Steinberg, Richard H.
1
Subramanian, Upender
1
Villas-Boas, J. Miguel
1
Voola, Ranjit
1
White, Lesley
1
Wilkie, Dean C. H.
1
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1
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1
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European journal of marketing : EJM
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
Management science : journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
7
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Journal of strategic marketing
6
Schriften zu Marketing und Management
6
European business review : EBR ; the official journal of the International Management Centres, Europe
4
Berichte aus der Betriebswirtschaft
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of business and globalisation : IJBG
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Springer eBook Collection / Business and Economics
3
SpringerLink / Bücher
3
Asia Pacific journal of marketing and logistics
2
Baltic journal of management
2
Business horizons
2
DUV / Wirtschaftswissenschaft
2
De Gruyter Studium
2
European journal of operational research : EJOR
2
Evolving and emerging issues in marketing strategy
2
Hamburger Schriften zur Marketingforschung
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of hospitality management
2
International journal of management & enterprise development : IJMED
2
International journal of trade and global markets
2
International review on public and non-profit marketing
2
Journal of East European management studies : JEEMS
2
Journal of business case studies
2
Journal of international marketing
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
LEA's communication series
2
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ECONIS (ZBW)
19
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1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
4
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
5
Compensation and peer effects in competing sales teams
Chan, Tat
;
Li, Jia
;
Pierce, Lamar
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
Saved in:
6
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
7
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
8
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
9
Strategies used to defend pharmaceutical brands from generics
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1195-1214
Persistent link: https://www.econbiz.de/10009661664
Saved in:
10
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
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