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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of marketing"
~subject:"Einzelhandel"
~subject:"Online retailing"
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Search: subject_exact:"Verbraucherbefragung"
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Einzelhandel
Online retailing
Consumer behaviour
918
Konsumentenverhalten
918
Retail trade
165
Brand management
154
Markenführung
154
Beziehungsmarketing
149
Relationship marketing
149
Brand image
144
Markenimage
144
Online-Handel
86
Brand
84
Markenartikel
83
Customer satisfaction
71
Kundenzufriedenheit
71
USA
64
United States
64
Marketing management
60
Marketingmanagement
60
Internet marketing
58
Online-Marketing
57
Advertising effects
55
Werbewirkung
55
Dienstleistungsqualität
52
Service quality
52
Emotion
50
Social Web
47
Social web
47
Food retailing
46
Lebensmitteleinzelhandel
46
Viral marketing
44
Virales Marketing
44
Advertising
43
Preismanagement
42
Pricing strategy
42
Werbung
42
E-commerce
40
Electronic Commerce
40
Sales promotion
35
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Faultrier, Brigitte de
5
Cliquet, Gérard
4
Boulay, Jacques
3
Diallo, Mbaye Fall
3
Feenstra, Florence
3
Forsythe, Sandra
3
Muzellec, Laurent
3
Yildirim, Kemal
3
Zielke, Stephan
3
Ayalp, Nur
2
Bagdare, Shilpa
2
Ballantine, Paul W.
2
Burns, David J.
2
Büttner, Oliver B.
2
Cagatay, Kubulay
2
Carpenter, Jason M.
2
Chandukala, Sandeep R.
2
Dall'Olmo Riley, Francesca
2
Deli-Gray, Zsuzsa
2
Faßnacht, Martin
2
Florack, Arnd
2
Frasquet Deltoro, Marta
2
Geyskens, Inge
2
Gielens, Katrijn
2
Göritz, Anja
2
Hand, Chris
2
Harris, Patricia
2
Jain, Rajnish
2
Kim, Jiyeon
2
Kim, Youn-kyung
2
Kluge, Philipp Nikolaus
2
Latusi, Sabrina
2
Lim, Chae Mi
2
Luceri, Beatrice
2
Manolis, Chris
2
Palmatier, Robert W.
2
Parsons, Andrew G.
2
Siomkos, George J.
2
Swoboda, Bernhard
2
Trusov, Michael
2
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European journal of marketing : EJM
International journal of retail & distribution management
Journal of marketing
Journal of retailing and consumer services
695
Journal of business research : JBR
253
Journal of retailing
151
The international review of retail, distribution and consumer research
145
International journal of electronic marketing and retailing : IJEMR
96
International journal of retail and distribution management
91
Journal of internet commerce
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Electronic commerce research
74
Cogent business & management
62
Management science : journal of the Institute for Operations Research and the Management Sciences
60
International journal of consumer studies
59
Psychology & marketing
59
Information systems research : ISR
57
Asia Pacific journal of marketing and logistics
56
International journal of internet marketing and advertising : IJIMA
53
Journal of electronic commerce research : JECR
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
International journal of e-business research : an official publication of the Information Resources Management Association
43
International journal of hospitality management
43
Journal of fashion marketing and management
43
International journal of electronic commerce : IJEC
42
International journal of business information systems : IJBIS
41
Journal of the Academy of Marketing Science
40
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of services marketing
38
European journal of operational research : EJOR
37
Technological forecasting & social change : an international journal
34
Journal of international consumer marketing
33
Marketing intelligence & planning
33
Journal of management information systems : JMIS
30
International journal of production economics
29
Journal of strategic marketing
29
The journal of consumer marketing
28
Electronic commerce research and applications
27
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ECONIS (ZBW)
219
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1
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10
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219
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1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
3
The effectiveness of membership-based free shipping : an empirical investigation of consumers' purchase behaviors and revenue contribution
Guo, Fangfei
;
Liu, Yan
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 869-888
Persistent link: https://www.econbiz.de/10014432720
Saved in:
4
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
5
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
6
The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing
;
Luo, Xueming
;
Lu, Xianghua
;
Moriguchi, Takeshi
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
Saved in:
7
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
8
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
9
Path to purpose? : how online customer journeys differ for hedonic versus utilitarian purchases
Li, Jingjing
;
Abbasi, Ahmed
;
Cheema, Amar
;
Abraham, Linda B.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 127-146
Persistent link: https://www.econbiz.de/10012231652
Saved in:
10
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
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