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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Werbung"
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Search: subject_exact:"Werbewirkung"
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Werbung
Advertising effects
98
Werbewirkung
98
Consumer behaviour
46
Konsumentenverhalten
46
Advertising
42
Brand image
19
Markenimage
19
Sportmarketing
19
Sports marketing
19
Sponsoring
17
Sponsorship
17
Brand management
16
Internet marketing
16
Markenführung
16
Online-Marketing
16
Celebrity endorsement
13
Celebrity-Werbung
13
Sport event
12
Sportveranstaltung
12
Sport
11
Sports
11
Marketing management
9
Marketingmanagement
9
Athletes
8
Sportler
8
Fernsehwerbung
7
Television advertising
7
Cognition
6
Emotion
6
Kognition
6
Netherlands
6
Niederlande
6
Professional sports
6
Profisport
6
Viral marketing
6
Virales Marketing
6
Comparison
5
Frauen
5
Product Placement
5
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Dahlén, Micael
3
Cauberghe, Veroline
2
Hartnett, Nicole
2
Spotts, Harlan E.
2
Weinberger, Marc G.
2
Allan, David
1
Armstrong, Jon Scott
1
Aspara, Jaakko
1
Astous, Alain d'
1
Baxter, Stacey
1
Becirovic, Ilda
1
Best, Sabine
1
Brace-Govan, Jan
1
Buijzen, Moniek
1
Carrillat, François A.
1
Chakravarti, Amitav
1
Chang, Kyungro
1
Chang, Wen Hsin
1
Chen, Lung Hung
1
Cherrier, Helene
1
Chitiyo, Morgan
1
Choi, Nak Hwan
1
Confos, Nicolla
1
Cornelis, Erlinde
1
Davis, Teresa
1
De Jans, Steffi
1
Du, Rui
1
Dunne, Áine
1
Gazley, Aaron
1
Graefe, Andreas
1
Green, Kesten C.
1
Gurrieri, Lauren
1
Ha, Kyoungnam
1
Han, Jin Wook
1
Hansen, Håvard
1
Hennig-Thurau, Thorsten
1
Hudders, Liselot
1
Hunt, Adam
1
Hwang, Yongjin
1
Ilicic, Jasmina
1
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European journal of marketing : EJM
International journal of sports marketing & sponsorship
International journal of advertising : the review of marketing communications
157
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
112
Journal of marketing communications
108
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : innovations in planning and applied research
54
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of marketing research : JMR
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of advertising
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of the Academy of Marketing Science
12
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ECONIS (ZBW)
40
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1
How advertising claims affect sports consumers' purchase intention of badminton rackets? : the role of regulatory fit
Ni, Ying-Lien
;
Kuo, Che-Chun
;
Chang, Wen Hsin
;
Wu, Chia-Huei
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 623-637
Persistent link: https://www.econbiz.de/10014377666
Saved in:
2
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
3
Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements
Uhm, Jun-Phil
;
Lee, Hyun-Woo
;
Han, Jin Wook
;
Kim, Dong-Kyu
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10012797835
Saved in:
4
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
5
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
6
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
7
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
8
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
9
The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan
;
Jung, Jae Min
;
Oyunbileg, Tamir
;
Yang, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
Saved in:
10
Generalisability of advertising persuasion principles
Sharp, Byron
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011453370
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