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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of East-West business"
~source:"econis"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"KMU"
~subject:"Marketing management"
~subject:"Virales Marketing"
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Bibliometrics
Entrepreneurship
Indien
KMU
Marketing management
Virales Marketing
Consumer behaviour
507
Konsumentenverhalten
506
Brand management
190
Markenführung
190
Multinationales Unternehmen
179
Transnational corporation
179
International marketing
177
Brand image
176
Markenimage
176
Marketingmanagement
176
Internationales Marketing
169
International market entry
128
Internationaler Markteintritt
128
Großbritannien
122
Relationship marketing
119
Beziehungsmarketing
118
Auslandsinvestition
112
Foreign investment
112
Globalization
111
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111
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111
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110
Brand
98
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USA
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96
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90
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Werbung
81
Advertising
79
China
72
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72
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69
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358
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367
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6
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1
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Balmer, John M. T.
5
Grinstein, Amir
4
Kuivalainen, Olli
4
Melewar, T. C.
4
O'Cass, Aron
4
Shoham, Aviv
4
Barnes, Bradley R.
3
Gilmore, Audrey
3
Henneberg, Stephan
3
Kitchen, Philip J.
3
Kvasova, Olga
3
Leonidou, Leonidas C.
3
Mellahi, Kamel
3
Pfajfar, Gregor
3
Sousa, Carlos M. P.
3
Styles, Chris
3
Sundqvist, Sanna
3
Thrassou, Alkis
3
Vrontis, Demetris
3
Zahoor, Nadia
3
Širokova, Galina V.
3
Arslan, Ahmad
2
Baum, Matthias
2
Buil, Isabel
2
Cadogan, John W.
2
Caputo, Francesco
2
Carson, David
2
Cavusgil, S. Tamer
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chetty, Sylvie K.
2
Christodoulides, George
2
Christofi, Michael
2
Chung, Henry F. L.
2
Currim, Imran S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Dinnie, Keith
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
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European journal of marketing : EJM
International marketing review
Journal of East-West business
Journal of business research : JBR
1,475
The Indian economic journal
1,271
The Indian journal of economics
1,184
Small business economics : an entrepreneurship journal
1,112
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,071
Economic & political weekly : a Sameeksha Trust publ.
1,053
Finance India : the quarterly journal of Indian Institute of Finance
945
SpringerLink / Bücher
892
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
884
The Asian economic review : journal of the Indian Institute of Economics
815
Economic developments in India : quarterly update : analysis, reports, policy documents
746
Working paper
743
Discussion paper series / IZA
697
Indian journal of agricultural economics
681
NBER working paper series
676
Technological forecasting & social change : an international journal
662
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
639
International journal of entrepreneurship and small business
632
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
600
International entrepreneurship and management journal
580
Journal of business venturing
560
Policy research working paper : WPS
530
Working paper / National Bureau of Economic Research, Inc.
523
NBER Working Paper
519
Economic affairs : quarterly journal of economics
501
Small business economics : an international journal
496
Global business review
475
Industrial marketing management : the international journal for industrial and high-tech firms
472
Research policy : policy, management and economic studies of science, technology and innovation
468
Springer eBook Collection
462
IZA Discussion Paper
448
Entrepreneurship and regional development : an international journal
442
International journal of business and globalisation : IJBG
433
Margin : quarterly journal of the National Council of Applied Economic Research
390
International journal of Indian culture and business management
389
Journal of small business and enterprise development
388
Praj̄nȧn : journal of social and management sciences
380
Cogent business & management
377
Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
373
Anvesak : journal of the Sardar Patel Institute of Economic and Social Research
352
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ECONIS (ZBW)
Showing
1
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10
of
369
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1
Building a value-creating brand in internationalizing small and medium-sized enterprises
Chang, Hsing-Hua Stella
;
Fong, Cher Min
;
Chang, Min-Hua
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 593-614
Persistent link: https://www.econbiz.de/10015057114
Saved in:
2
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
3
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
4
Exploring the internationalization pathways of luxury SMEs : is there an asset of foreignness?
Milanesi, Matilde
;
Runfola, Andrea
;
Guercini, Simone
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 806-826
Persistent link: https://www.econbiz.de/10015057135
Saved in:
5
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
6
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
7
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
8
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
9
SMEs' regional diversification : dynamic patterns and home market institutional determinants
Bai, Wensong
;
Hilmersson, Mikael
;
Johanson, Martin
; …
- In:
International marketing review
41
(
2024
)
2
,
pp. 358-385
Persistent link: https://www.econbiz.de/10014524798
Saved in:
10
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
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