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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"JMM : the international journal on media management"
~isPartOf:"Konsum und Verhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Ad journal"
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Print advertising
10
Printwerbung
10
Advertising effects
4
Werbewirkung
4
USA
3
United States
3
Advertising
2
Frauen
2
Großbritannien
2
United Kingdom
2
Werbung
2
Women
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1855-1871
1
Advertising effectiveness
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Fetscherin, Marc
1
Lysonski, Steven
1
Mantrala, Murali K.
1
Olbrich, Rainer
1
Plakoyiannaki, Emmanuella
1
Sabri, Ouidade
1
Schultz, Carsten D.
1
Soloski, John
1
Sridhar, Shrihari
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Tang, Yihui
1
Taylor, David B.
1
Tennant, J. Ian
1
Thorson, Esther
1
Toncar, Mark
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Zotos, Yorgos
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European journal of marketing : EJM
JMM : the international journal on media management
Konsum und Verhalten
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
Journal of marketing research : JMR
6
History of retailing and consumption
4
Journal of global marketing
4
Journal of media business studies
4
Services marketing quarterly
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International journal of advertising : the review of marketing communications
3
International marketing review
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
The journal of industrial economics
3
The journal of services marketing
3
American economic journal : a journal of the American Economic Association
2
Australasian marketing journal
2
California management review
2
Contemporary economic policy : a journal of Western Economic Association International
2
Health marketing quarterly
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business economics : JBE
2
Journal of business ethics : JOBE
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of euromarketing
2
Journal of historical research in marketing
2
Journal of hospitality marketing & management
2
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ECONIS (ZBW)
10
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1
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10
of
10
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articles prioritized
date (newest first)
date (oldest first)
1
Stability or rigidity : management, boards of directors, and the newspaper industry's financial collapse
Soloski, John
- In:
JMM : the international journal on media management
17
(
2015
)
1
,
pp. 47-66
Persistent link: https://www.econbiz.de/10011292776
Saved in:
2
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
3
Free newspapers in the United States : alive and kicking
Tennant, J. Ian
- In:
JMM : the international journal on media management
16
(
2014
)
3/4
,
pp. 105-121
Persistent link: https://www.econbiz.de/10010481899
Saved in:
4
A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 52-72
Persistent link: https://www.econbiz.de/10009514324
Saved in:
5
Preliminary investigation of the communication effects of "taboo" themes in advertising
Sabri, Ouidade
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
Saved in:
6
The bricks that build the clicks : newsroom investments and newspaper online performance
Tang, Yihui
;
Sridhar, Shrihari
;
Thorson, Esther
; …
- In:
JMM : the international journal on media management
13
(
2011
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10009267484
Saved in:
7
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
Saved in:
8
Retail trade advertising in the Leicester Journal and the Leicester Chronicle : 1855 - 71
Tudor, Beverley Ann
- In:
European journal of marketing : EJM
20
(
1986
)
9
,
pp. 41-56
Persistent link: https://www.econbiz.de/10001071331
Saved in:
9
Role portrayals in British magazine advertisements
Lysonski, Steven
- In:
European journal of marketing : EJM
19
(
1985
)
7
,
pp. 37-55
Persistent link: https://www.econbiz.de/10001071431
Saved in:
10
The information content of women's magazine advertising in the UK
Taylor, David B.
- In:
European journal of marketing : EJM
17
(
1983
)
5
,
pp. 28-32
Persistent link: https://www.econbiz.de/10001037594
Saved in:
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