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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketingmanagement"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Marketingmanagement
Werbung
Advertising effects
176
Werbewirkung
176
Advertising
111
Consumer behaviour
106
Konsumentenverhalten
106
Internet marketing
51
Online-Marketing
51
Brand image
29
Markenimage
29
Brand management
28
Markenführung
28
Social Web
25
Social web
25
Emotion
17
Viral marketing
15
Virales Marketing
15
Celebrity endorsement
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Celebrity-Werbung
14
Marketing management
13
Sponsoring
13
Sponsorship
13
Product Placement
11
Product placement
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Brand
10
Markenartikel
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advertising
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social media
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Verkaufsförderung
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Relationship marketing
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Dahlén, Micael
3
Bang Nguyen Viet
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2
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2
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2
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European journal of marketing : EJM
Journal of advertising
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
120
Journal of marketing communications
119
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of advertising research
106
Journal of promotion management : JPM
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
44
International journal of internet marketing and advertising : IJIMA
42
Journal of current issues and research in advertising : JCIRA
36
Journal of retailing and consumer services
35
Health marketing quarterly
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of current issues and research in advertising
25
Journal of global marketing
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of marketing research : JMR
25
SpringerLink / Bücher
24
Young consumers : insight and ideas for responsible marketers
24
Marketing letters : a journal of research in marketing
23
Journal of marketing
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Marketing : ZFP ; journal of research and management
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Journal of business ethics : JOBE
14
Journal of the Academy of Marketing Science
14
The journal of product & brand management
14
Australasian marketing journal
13
Cogent business & management
13
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ECONIS (ZBW)
117
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1
Inclusive advertising for a better world
Viglia, Giampaolo
;
Tsai, Wanhsiu Sunny
;
Das, Gopal
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 643-646
Persistent link: https://www.econbiz.de/10014422127
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
7
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
8
The effects of in-stream video advertising on ad information encoding : a neurophysiological study
Lee, Seungji
;
Kim, Jooyoung
;
Read, Glenna L.
;
Kim, Sung-Phil
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10014575283
Saved in:
9
Can personalized recommendations in charity advertising boost donation? : the role of perceived autonomy
Lv, Linxiang
;
Huang, Minxue
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10014575200
Saved in:
10
Making ads stick : role of metaphors in improving advertising memory
Beard, Elizabeth
;
Henninger, Nicole M.
;
Venkatraman, Vinod
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 86-103
Persistent link: https://www.econbiz.de/10014575205
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