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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Brand loyalty"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
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Brand equity
Brand loyalty
Einzelhandel
Marketingmanagement
Brand management
1,275
Markenführung
1,275
Consumer behaviour
906
Konsumentenverhalten
906
Brand image
731
Markenimage
731
Brand
534
Markenartikel
524
Relationship marketing
352
Beziehungsmarketing
351
Social Web
223
Social web
223
Internet marketing
178
Online-Marketing
178
B-to-B-Marketing
150
Business-to-business marketing
150
Marketing management
127
Luxury goods
118
Luxusgüter
118
Retail trade
109
Lieferantenmanagement
107
Supplier relationship management
107
Advertising effects
100
Werbewirkung
100
Customer satisfaction
85
Kundenzufriedenheit
85
Social media
68
Customer integration
65
Kundenintegration
65
Branding
62
Personality psychology
62
Persönlichkeitspsychologie
62
Markentreue
60
Emotion
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Confidence
57
Vertrauen
57
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345
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4
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347
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Ko, Eunju
5
Aiello, Gaetano
4
Martínez-López, Francisco J.
4
Melewar, T. C.
4
Anselmsson, Johan
3
Bang, Nguyen
3
Burt, Steven
3
Christodoulides, George
3
Dawes, John
3
Delgado-Ballester, Elena
3
Foroudi, Pantea
3
Gupta, Suraksha
3
Guzman, Francisco
3
Japutra, Arnold
3
Khan, Imran
3
Kitchen, Philip J.
3
Leckie, Civilai
3
Merrilees, Bill
3
Mingione, Michela
3
Molinillo, Sebastian
3
Oliveira, Marta Olivia Rovedder de
3
Phau, Ian
3
Roper, Stuart
3
Tran, Trang P.
3
Trinh, Giang
3
Abratt, Russell
2
Anaya-Sánchez, Rafael
2
Aslam, Usman
2
Astakhova, Marina
2
Athanasopoulou, Pinelopi
2
Augusto, Mário Gomes
2
Balmer, John M.T.
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Bondesson, Niklas
2
Cliquet, Gérard
2
Cowan, Kirsten
2
De Chernatony, Leslie
2
Diallo, Mbaye Fall
2
Dion, Delphine
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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European journal of marketing : EJM
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
99
The journal of brand management : an international journal
94
The journal of product & brand management
80
The journal of business & industrial marketing
54
SpringerLink / Bücher
40
Journal of strategic marketing
34
Journal of retailing
33
Asia Pacific journal of marketing and logistics
26
International journal of hospitality management
26
International journal of retail & distribution management
25
Journal of business-to-business marketing
25
Journal of marketing communications
23
The international review of retail, distribution and consumer research
23
Journal of the Academy of Marketing Science
19
International marketing review
18
Cogent business & management
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Springer eBook Collection
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : innovations in planning and applied research
15
International journal of internet marketing and advertising : IJIMA
14
The marketing review
14
Gabler Edition Wissenschaft
13
Journal of fashion marketing and management
13
Journal of marketing
13
Journal of promotion management : JPM
13
Australasian marketing journal
12
International journal of contemporary hospitality management
12
Springer Proceedings in Business and Economics
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
European journal of operational research : EJOR
11
Global business review
11
International journal of advertising : the review of marketing communications
11
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ECONIS (ZBW)
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
6
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
7
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
8
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
9
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
10
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
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