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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Customer satisfaction"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
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Brand equity
Customer satisfaction
Einzelhandel
Marketingmanagement
Brand management
1,275
Markenführung
1,275
Consumer behaviour
906
Konsumentenverhalten
906
Brand image
731
Markenimage
731
Brand
534
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524
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352
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351
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223
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223
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178
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178
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150
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127
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118
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107
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Advertising effects
100
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65
Branding
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Personality psychology
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Khan, Imran
5
Ko, Eunju
5
Aiello, Gaetano
4
Martínez-López, Francisco J.
4
Melewar, T. C.
4
Park, Jungkun
4
Anselmsson, Johan
3
Burt, Steven
3
Christodoulides, George
3
Delgado-Ballester, Elena
3
Guzman, Francisco
3
Hollebeek, Linda D.
3
Merrilees, Bill
3
Mingione, Michela
3
Oliveira, Marta Olivia Rovedder de
3
Rahman, Zillur
3
Roper, Stuart
3
Abratt, Russell
2
Anaya-Sánchez, Rafael
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Bala, Pradip Kumar
2
Balaji, M. S.
2
Balmer, John M.T.
2
Bang, Nguyen
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Bondesson, Niklas
2
Carlson, Jamie
2
Cliquet, Gérard
2
Cowan, Kirsten
2
Diallo, Mbaye Fall
2
Dion, Delphine
2
Duffy, Katherine
2
Ekinci, Yuksel
2
Elms, Jonathan
2
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2
Fazal-e-Hasan, Syed
2
Foroudi, Pantea
2
Grohmann, Bianca
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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European journal of marketing : EJM
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
118
The journal of brand management : an international journal
90
The journal of business & industrial marketing
72
The journal of product & brand management
66
SpringerLink / Bücher
45
International journal of hospitality management
36
Journal of business-to-business marketing
34
Journal of retailing
33
Journal of strategic marketing
33
Asia Pacific journal of marketing and logistics
25
International journal of retail & distribution management
25
Journal of the Academy of Marketing Science
25
The international review of retail, distribution and consumer research
23
Journal of marketing communications
20
International marketing review
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Springer eBook Collection
17
Cogent business & management
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Gabler Edition Wissenschaft
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
The marketing review
14
Journal of marketing
13
Journal of promotion management : innovations in planning and applied research
13
The service industries journal
13
Global business review
12
International journal of contemporary hospitality management
12
International journal of internet marketing and advertising : IJIMA
12
Journal of hospitality marketing & management
12
Journal of promotion management : JPM
12
Springer Proceedings in Business and Economics
12
European journal of operational research : EJOR
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Psychology & marketing
11
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ECONIS (ZBW)
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1
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
6
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
7
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
8
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
9
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
10
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
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