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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
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Brand equity
Einzelhandel
Marketingmanagement
Brand management
1,250
Markenführung
1,250
Consumer behaviour
885
Konsumentenverhalten
885
Brand image
716
Markenimage
716
Brand
523
Markenartikel
513
Relationship marketing
345
Beziehungsmarketing
344
Social Web
220
Social web
220
Internet marketing
176
Online-Marketing
176
B-to-B-Marketing
145
Business-to-business marketing
145
Marketing management
126
Luxury goods
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Luxusgüter
116
Retail trade
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Lieferantenmanagement
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Supplier relationship management
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Advertising effects
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Werbewirkung
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Customer satisfaction
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Kundenzufriedenheit
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Brand loyalty
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Social media
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Customer integration
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Kundenintegration
64
Branding
61
Personality psychology
59
Persönlichkeitspsychologie
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Markentreue
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Ko, Eunju
5
Aiello, Gaetano
4
Martínez-López, Francisco J.
4
Anselmsson, Johan
3
Burt, Steven
3
Christodoulides, George
3
Delgado-Ballester, Elena
3
Guzman, Francisco
3
Melewar, T. C.
3
Merrilees, Bill
3
Mingione, Michela
3
Oliveira, Marta Olivia Rovedder de
3
Abratt, Russell
2
Anaya-Sánchez, Rafael
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Balmer, John M.T.
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Bondesson, Niklas
2
Cliquet, Gérard
2
Cowan, Kirsten
2
Diallo, Mbaye Fall
2
Dion, Delphine
2
Duffy, Katherine
2
Ekinci, Yuksel
2
Elms, Jonathan
2
Foroudi, Pantea
2
Grohmann, Bianca
2
Gupta, Suraksha
2
Gázquez-Abad, Juan Carlos
2
Hollebeek, Linda D.
2
Huang, Zongsheng
2
Hutchinson, Karise
2
Khan, Imran
2
Kim, Sang Jin
2
Kitchen, Philip J.
2
Lee, Wai Jin
2
Lim, Weng Marc
2
Lombart, Cindy
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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European journal of marketing : EJM
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
95
The journal of brand management : an international journal
72
The journal of product & brand management
53
The journal of business & industrial marketing
52
SpringerLink / Bücher
37
Journal of retailing
33
International journal of retail & distribution management
25
Journal of business-to-business marketing
25
Journal of strategic marketing
25
The international review of retail, distribution and consumer research
22
Journal of marketing communications
19
Journal of the Academy of Marketing Science
19
Asia Pacific journal of marketing and logistics
17
International journal of hospitality management
17
International marketing review
17
Springer eBook Collection
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Gabler Edition Wissenschaft
13
The marketing review
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of marketing
12
Journal of promotion management : JPM
12
Springer Proceedings in Business and Economics
12
European journal of operational research : EJOR
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Cogent business & management
10
Antecedents and outcomes of employee-based brand equity
9
International journal of advertising : the review of marketing communications
9
International journal of retail and distribution management
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
AMS review : official publication of the Academy of Marketing Science
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
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ECONIS (ZBW)
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1
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
5
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
6
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
7
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
8
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
9
Understanding the usability of retail fashion brand chatbots : evidence from customer expectations and experiences
Aslam, Usman
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364467
Saved in:
10
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
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